At the end of the this wave of the drive-to-store mobile solutions certification, 14 members of the Mobile Marketing Association France are now Drive-to-Trust certified.
CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop the methodological transparency for the users : TV sales departments, advertisers and media agencies.
Based on the expectation of the end of third party cookies, Qwarry asks CESP to audit of its solution of a real-time cookieless semantic platform. Within CESP Data forum, the methodological and technical knowledge of semantic platforms is one of the main priorities for the coming months.