At the end of the this wave of the drive-to-store mobile solutions certification, 14 members of the Mobile Marketing Association France are now Drive-to-Trust certified.
Category Archives: press release
CESP and SNPTV designed a grid of comparison for the Drive to Web solutions
CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop the methodological transparency for the users : TV sales departments, advertisers and media agencies.
Qwarry, the first semantic marketing platform will be audited soon by CESP
Based on the expectation of the end of third party cookies, Qwarry asks CESP to audit of its solution of a real-time cookieless semantic platform. Within CESP Data forum, the methodological and technical knowledge of semantic platforms is one of the main priorities for the coming months.