CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop the methodological transparency for the users : TV sales departments, advertisers and media agencies.
CESP and SNPTV worked together to design a benchmark grid of the Drive to Web solutions. The main purpose of this process is to develop the methodological transparency for the users : TV sales departments, advertisers and media agencies.