Mesure de la visibilité

Le CESP souligne que cette grille est basée sur la confiance accordée par le CESP à l’égard des informations fournies par les mesureurs.
Les réponses indiquées dans la grille ont été communiquées en anglais, par les équipes techniques de chaque mesureur.

Pour naviguer dans un tableau :
– sur ordinateur : cliquez sur une de ses cellules et naviguez horizontalement avec les touches de direction du clavier ou utilisez la barre de scroll horizontal qui se situe en bas du tableau.
– sur mobile : nous vous recommandons de passer en format paysage pour un meilleur affichage.

Vous pouvez télécharger la grille que vous souhaitez au format Excel tout en filtrant les mesureurs mais aussi la grille globale concernant la mesure de la visibilité au format PDF, avec les données des deux environnements renseignés.

Les mesureurs sont répartis dans plusieurs onglets selon si leur solution a été accréditée ou non par le MRC (Media Rating Council).

Environnement web

Environnement in-app

Environnement web

Solutions accréditées - Display

Updated April 16th, 2021	Adloox	Double Verify	Integral Ad Science	Meetrics	Moat Oracle

Updated April 16th, 2021	Adloox	Double Verify	Integral Ad Science	Meetrics	Moat Oracle
1) Can you list the sensors/data points your solution uses to measure display viewability?	Adloox does not intend to share this information	JS tag, geometric method	IAS JS tag inserted into the page via an iframe. IAS uses different methods according to the placement type.	JS tag, geometric method, browser optimization method	Moat can measure wherever our JS tag is accepted for display measurement
2) Is your solution compliant with OM SDK?	N/A	N/A	N/A	N/A	N/A
3) Is your solution compliant with MRAID?	N/A	N/A	N/A	N/A	N/A
4) Do you measure expandable formats?	Yes	Yes	Yes	Yes	Yes
a) If yes, is your measure based on the pixel count of the smaller initial format of the ad, when the smaller initial format is in place; or the pixel count of the larger expanded ad, for the duration when that larger expanded ad is in place; or do you use another method (specify which one)?	Viewability is not pixel count but percentage of ad unit in view and duration is ‘continuous 30%+ for 1+ sec’; size of unit is not relevant and Adloox recalibrates active sensor measurement as ad expands and contracts. This would include a duration that encompasses expand/contract events.Polling frequency is 100ms (MRC requirement)	The measurement is based on the pixel count of the initial format of the ad	IAS viewability measurement process identifies the size of the ad at each polling frequency (every 100ms for display and expandable rich media creatives). At each polling interval, the ad is determined to be viewable if the portion of the ad that is contained within the viewport exceeds the appropriate threshold for the size of the ad at the time of measurement. If the ad accumulates ten consecutive polling observations meeting the viewability requirements, the impression is reported as a viewable impression.	The measurement is based on the pixel count of the smaller initial format of the ad, when the smaller initial format is in place; or the pixel count of the larger expanded ad, for the duration when that larger expanded ad is in place. The duration measurement includes the time viewable in both states.	Moat is able to identify the non-expanded and expanded elements. Custom logic may be necessary to measure the unit.
5) Do you measure Page Take-over ads?	Yes	Yes	Yes	Yes	Yes
a) If yes, do you measure each component of the page takeover separately?	Yes Adloox have a specific script for takeover taking into consideration the size of the page	Yes	Yes	Yes	Yes
b) If yes, how do you report page takeover viewability?	The takeover is treated as a unit in classic viewability report with a specific macro for segragation	DV measures and reports each ad independently for viewability in case of page takeover ads, if the ads have been setup with DV tags to measure independently.	As a display unit.	If the ads are measured independently, viewability will be determined for each component individually and each component will be reported separately in UI and reports. If the takeover is treated as a unit they will be reported as one single display ad.	Report a figure for each component measured
6) Can you specify the method used to measure slide-in ads (a slide-in ad is an ad which appears by sliding on the screen after a launch event)?	Adloox JS monitors the DOM element (the DOM is the way Javascript sees its containing pages' data); Adloox treats this identically to below-the-fold going above-the-fold as the user scrolls the browser	DV identifies the ad creative on the page to be measured, and determines viewability based on the time spent in view as the ad slides onto the screen after launch event.	IAS viewability measurement process identifies the size of the ad at each polling frequency (every 100ms for display and expandable rich media creatives). At each polling interval, the ad is determined to be viewable if the portion of the ad that is contained within the viewport exceeds the appropriate threshold for the size of the ad at the time of measurement. If the ad accumulates ten consecutive polling observations meeting the viewability requirements, the impression is reported as a viewable impression.	There is no specific method for slide-in ads. Slide-in ads are treated as normal display ads	Upon request, Moat can write custom logic to enable measuring the unit
7) Do you have limitation on Safari for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	Yes, Safari has a “Top Hits” feature which pre-loads websites in the background as a user types a URL into the navigation bar. (Example: while a user enters the URL in an address bar to a page 2, impression events load for ads related to page 1 prior to selecting "Enter".) IAS does not support this functionality as the impressions are not reported as viewable since we use PageVisibility API. Ongoing IAS research currently guides that cases like this represent 0.5% of our traffic and we are continuing to monitor this number as a resource for possible future changes to our systems.	No	No
8) Do you have limitation on Chrome for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	No	No	No
9) Do you have limitation on Android for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	No	No	No
10) Do you have limitation on IOS environments for friendly iframe?	No	No	No	No	No
11) Do you have limitation on IOS environments for non- iframe?	No	No	No	No	No
12) Do you have any limitations on Android environments for friendly iframe?	No	No	No	No	No
13) Do you have any limitations on Android environments for non- iframe?	No	No	No	No	No
14) Does your solution have any other limitations? If yes, could you specify which ones?	Yes, JavaScript is required for Viewability measurement	Viewability measurement requires a JavaScript-enabled browser. Certain browsers and iFrame scenarios may have additional security limitations which prevent the use of geometric methodology. In these cases, viewability may be ascertained using IAB-standard APIs.	Yes, - JavaScript is required for all methods. -If IAS’s server domains are listed as ad servers in blocking software, the IAS servers will be blocked. -Ad integrated in deeply nested iframes can be hard to measure, especially in old IE versions.	JavaScript is required for measurement	Yes, Scroll rate is not measurable if the Moat tag loads inside a hostile iframe. If the user has disabled JavaScript, Moat will not measure the impression.
15) Has your solution been accredited by MRC for display viewability measurement?	Yes	Yes	Yes	Yes	Yes
a) If yes, has your solution been continuously accredited since your first accreditation?	Yes	Yes	Yes	Yes	Yes
b) If no, are you in the process of being accredited by MRC?	N/A	N/A	N/A	N/A	N/A
16) Do you provide custom viewability definitions?	Yes, Adloox can provide custom viewability definition on top of the MRC/IAB one	Yes, - the GroupM viewability definition - the PMX viewability definition - a user-set custom viewability definition	Yes	Yes	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes, All Adloox custom viewability definitions are set to never go under MRC minimum standards for viewability measurement	Yes All	Yes, These metrics are client specific and not available to all clients and falls under the data sharing agreements IAS has with the applicable clients. For further context, some examples of custom metrics include Time in View 100%, Time in View > 2seconds.	Yes Meetrics' custom definitions are flexible regarding the area and duration thresholds as well as audio criteria. All combinations can be implemented according to the client's needs. The calculation of all these metrics is compliant to the MRC guidelines.	Yes, List of all compliant display metrics: Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate In-View Time > 5 Sec Rate In-View Time > 10 Sec Rate In-View Time > 15 Sec Rate In-View Time > 30 Sec Rate In-View Time > 1 Min Rate On-Screen Impressions On-Screen Rate On-Screen Measurable Impressions 80% On-Screen for 1 Sec Impressions 80% On-Screen for 1 Sec Rate Total Ad Dwell Time Total Active Page Dwell Time Active Page Dwell Time In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	Yes o Various Time Exposure Metrics	Yes, (1) All user-set custom Display Viewable Impressions in Desktop and Mobile Web Environments (2) PMX viewability definition	No	No	Yes, List of all accredited display metrics: Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate In-View Time > 5 Sec Rate In-View Time > 10 Sec Rate In-View Time > 15 Sec Rate In-View Time > 30 Sec Rate In-View Time > 1 Min Rate On-Screen Impressions On-Screen Rate On-Screen Measurable Impressions 80% On-Screen for 1 Sec Impressions 80% On-Screen for 1 Sec Rate Total Ad Dwell Time Total Active Page Dwell Time Active Page Dwell Time In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
17) Do you have a specific QA (Quality Assurance) procedure on tag / SDK implementation?	Yes	Yes	Yes	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	N/A	N/A	N/A	N/A	N/A

Solutions accréditées - Vidéo

Updated April 16th, 2021	Adloox	Double Verify	Integral Ad Science	Meetrics	Moat Oracle

Updated April 16th, 2021	Adloox	Double Verify	Integral Ad Science	Meetrics	Moat Oracle
18) Is your solution compliant with all VAST version?	Yes	Yes	Yes	Yes	Yes
a) If no, can you specify which ones your solution supports?	N/A	N/A	N/A	N/A	N/A
b) Is your solution compliant with the VPAID wrappers included in VAST wrappers?	Yes	Yes	Yes	Yes	Yes
19) Is your solution compliant with OM SDK?	N/A	N/A	N/A	Yes	N/A
20) Is your solution compliant with MRAID?	N/A	N/A	N/A	N/A	N/A
21) Can you list the sensors/data points your solution uses to measure video viewability?	Adloox does not intend to share this information	Industry-standard APIs such as intersection observer and VPAID, as well as geometric and resource-based data points	JavaScript-based technology that uses both geometric and browser optimization measurement approaches to determine viewability. VPAID or web video SDK implementation.	JavaScript measurement utilizing geometric and browser optimization approaches as well as VPAID, web video SDK implementation & OM SDK to determine viewability and video events	Moat VPAID tag
22) Do you detect the presence of audio?	Yes	Yes	Yes	Yes	Yes
23) Do you have any limitations on Safari for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	Yes, Deeply nested iframes may produce measurement limitations.	No	No
24) Do you have any limitations on Chrome for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	No	No	No
25) Do you have any limitations on Android for cross-domain iframe?	Yes, Adloox isn't able to detect browser focus in cross-origin environment	No	No	No	No
26) Do you have any limitations on IOS environments for friendly iframe?	No	No	No	No	No
27) Do you have any limitations on IOS environments for non- iframe?	No	No	No	No	No
28) Do you have any limitations on Android environments for friendly iframe?	No	No	No	No	No
29) Do you have any limitations on Android environments for non- iframe?	No	No	No	No	No
30) Does your solution have any other limitations? If yes, could you specify which ones?	Yes, JavaScript is required for Viewability measurement	Yes Tagging - requires use of either DV Video Omnitag or DV integration with video platform (i.e. Innovid, Sizmek) Inventory - measurement capable on either VPAID or VAST inventory that is using OMID	Yes - JavaScript is required for all methods. - If IAS’s server domains are listed as ad servers in blocking software, the IAS servers will be blocked. - Ad integrated in deeply nested iframes can be hard to measure, especially in old IE versions.	JavaScript is required for measurement	Yes, Scroll rate is not measurable if the Moat tag loads inside a hostile iframe. If the user has disabled JavaScript, Moat will not measure the impression
31) Has your solution been accredited by MRC for video viewability measurement?	Yes	Yes	Yes	Yes	Yes
a) If yes, has your solution been continuously accredited since your first accreditation?	No	Yes	Yes	Yes	Yes
b) If no, are you in the process of being accredited by MRC?	N/A	N/A	N/A	N/A	N/A
32) Do you provide custom viewability definitions?	Yes, Adloox can provide custom viewability defnition on top of the MRC/IAB one	Yes, - the GroupM viewability definition - the PMX viewability definition - a user-set custom viewability definition	Yes	Yes	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes All	Yes All	Yes , These metrics are client specific and not available to all clients and falls under the data sharing agreements IAS has with the applicable clients. For further context, some examples of custom metrics include Time in View 100%, Time in View > 2seconds.	Yes Meetrics' custom definitions are flexible regarding the area and duration thresholds as well as audio criteria. All combinations can be implemented according to the client's needs. The calculation of all these metrics is compliant to the MRC guidelines.	Yes, List of all compliant video metrics: 2 Sec In-View Impressions 2 Sec Video In-View Rate Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) % of Video Played In-View Audible On 1st Quartile Rate Audible On 2nd Quartile Rate Audible On 3rd Quartile Rate Audible On Complete Rate Visible On 1st Quartile Rate Visible On 2nd Quartile Rate Visible On 3rd Quartile Rate Visible On Completion Rate Audible and Visible at 1st Quartile Rate Audible and Visible at 2nd Quartile Rate Audible and Visible at 3rd Quartile Rate Audible and Visible on Complete Rate Audible and Fully On-Screen for Half of Duration Impressions Audible and Fully On-Screen for Half of Duration Rate 3 Sec In-View Impressions 5 Sec In-View Impressions On-Screen Measurable Impressions On-Screen Impressions On-Screen Rate 3 Sec Video In-View Rate 5 Sec Video In-View Rate 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions 3 Sec Fully On-Screen Rate In-View Time 2 Sec In-View and Reached Completion Impressions 2 Sec In-View and Reached Completion Rate Audible On 1st Quartile Sum Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum Audible On Complete Sum Visible On 1st Quartile Sum Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum Visible On Completion Sum Audible and Visible on Start Sum Audible and Visible on Start Rate Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum Audible and 80% On-Screen for Half of Duration (15 sec. cap) Impressions Audible and 80% On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	No	Yes, (1) Video Viewable Impressions in Desktop and Mobile Web Environments (2) PMX viewability definition	No	No	Yes, List of all accredited video metrics: 2 Sec In-View Impressions 2 Sec Video In-View Rate Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) % of Video Played In-View Audible On 1st Quartile Rate Audible On 2nd Quartile Rate Audible On 3rd Quartile Rate Audible On Complete Rate Visible On 1st Quartile Rate Visible On 2nd Quartile Rate Visible On 3rd Quartile Rate Visible On Completion Rate Audible and Visible at 1st Quartile Rate Audible and Visible at 2nd Quartile Rate Audible and Visible at 3rd Quartile Rate Audible and Visible on Complete Rate Audible and Fully On-Screen for Half of Duration Impressions Audible and Fully On-Screen for Half of Duration Rate 3 Sec In-View Impressions 5 Sec In-View Impressions On-Screen Measurable Impressions On-Screen Impressions On-Screen Rate 3 Sec Video In-View Rate 5 Sec Video In-View Rate 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions 3 Sec Fully On-Screen Rate In-View Time 2 Sec In-View and Reached Completion Impressions 2 Sec In-View and Reached Completion Rate Audible On 1st Quartile Sum Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum Audible On Complete Sum Visible On 1st Quartile Sum Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum Visible On Completion Sum Audible and Visible on Start Sum Audible and Visible on Start Rate Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum Audible and 80% On-Screen for Half of Duration (15 sec. cap) Impressions Audible and 80% On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate
33) Do you have a specific QA (Quality Assurance) procedure on tag / implementation?	Yes	Yes	Yes	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	N/A	N/A	N/A	N/A	N/A

Environnement in-app

Solutions accréditées - Display

Updated April 16th, 2021	Double Verify	Integral Ad Science	Moat Oracle

Updated April 16th, 2021	Double Verify	Integral Ad Science	Moat Oracle
1) Can you list the sensors/data points your solution uses to measure display viewability?	OM SDK or MRAID	OM SDK, AVID SDK, or MRAID	JS tag, with OMSDK
2) Is your solution compliant with OM SDK?	Yes	Yes	Yes
3) Is your solution compliant with MRAID?	Yes	Yes	Yes However there are some limitations with MRAID format which depens on the app. developer choices.
4) Do you measure expandable formats?	Yes	Yes	Yes
a) If yes, is your measure based on the pixel count of the smaller initial format of the ad, when the smaller initial format is in place; or the pixel count of the larger expanded ad, for the duration when that larger expanded ad is in place; or do you use another method (specify which one)?	The measurement is based on both the pixel count of the initial format of the ad for the duration and the pixel count of the expanded ad.	IAS viewability measurement process identifies the size of the ad at each polling frequency (every 100ms for display and expandable rich media creatives). At each polling interval, the ad is determined to be viewable if the portion of the ad that is contained within the viewport exceeds the appropriate threshold for the size of the ad at the time of measurement. If the ad accumulates ten consecutive polling observations meeting the viewability requirements, the impression is reported as a viewable impression.	Moat is able to identify the non-expanded and expanded elements. Custom logic may be necessary to measure the unit.
5) Do you measure Page Take-over ads?	Yes	Yes	Yes
a) If yes, do you measure each component of the page takeover separately?	Yes	Yes	Yes
b) If yes, how do you report page takeover viewability?	DV measures and reports each ad independently for viewability in case of page takeover ads, if the ads have been setup with DV tags to measure independently.	As a display unit.	Report a figure for each component measured
6) Can you specify the method used to measure slide-in ads (a slide-in ad is an ad which appears by sliding on the screen after a launch event)?	DV identifies the ad creative on the page to be measured, and determines viewability based on the time spent in view as the ad slides onto the screen after launch event.	IAS viewability measurement process identifies the size of the ad at each polling frequency (every 100ms for display and expandable rich media creatives). At each polling interval, the ad is determined to be viewable if the portion of the ad that is contained within the viewport exceeds the appropriate threshold for the size of the ad at the time of measurement. If the ad accumulates ten consecutive polling observations meeting the viewability requirements, the impression is reported as a viewable impression.	Upon request, Moat can write custom logic to enable measuring the unit
7) Do you have limitation on Safari for cross-domain iframe?	N/A	N/A	N/A
8) Do you have limitation on Chrome for cross-domain iframe?	N/A	N/A	N/A
9) Do you have limitation on Android for cross-domain iframe?	N/A	N/A	N/A
10) Do you have limitation on IOS environments for friendly iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
11) Do you have limitation on IOS environments for non- iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
12) Do you have any limitations on Android environments for friendly iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
13) Do you have any limitations on Android environments for non- iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
14) Does your solution have any other limitations? If yes, could you specify which ones?	No	No	Yes, Limitations depend on the partner or the environment being measured. Moat is partner agnostic and can measure wherever our tag is accepted.
15) Has your solution been accredited by MRC for display viewability measurement?	Yes	Yes	Yes
a) If yes, has your solution been continuously accredited since your first accreditation?	Yes	Yes	Yes
b) If no, are you in the process of being accredited by MRC?	N/A	N/A	N/A
16) Do you provide custom viewability definitions?	Yes, - the GroupM viewability definition - the PMX viewability definition - a user-set custom viewability definition	Yes	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes All	Yes, These metrics are client specific and not available to all clients and falls under the data sharing agreements IAS has with the applicable clients. For further context, some examples of custom metrics include Time in View 100%, Time in View > 2seconds.	Yes, List of all compliant display metrics: Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate In-View Time > 5 Sec Rate In-View Time > 10 Sec Rate In-View Time > 15 Sec Rate In-View Time > 30 Sec Rate In-View Time > 1 Min Rate On-Screen Impressions On-Screen Rate On-Screen Measurable Impressions 80% On-Screen for 1 Sec Impressions 80% On-Screen for 1 Sec Rate Total Ad Dwell Time Total Active Page Dwell Time Active Page Dwell Time In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	Yes	No	Yes, List of all accredited display metrics: Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate In-View Time > 5 Sec Rate In-View Time > 10 Sec Rate In-View Time > 15 Sec Rate In-View Time > 30 Sec Rate In-View Time > 1 Min Rate On-Screen Impressions On-Screen Rate On-Screen Measurable Impressions 80% On-Screen for 1 Sec Impressions 80% On-Screen for 1 Sec Rate Total Ad Dwell Time Total Active Page Dwell Time Active Page Dwell Time In-View Time > 5 Sec Impressions In-View Time > 10 Sec Impressions In-View Time > 15 Sec Impressions In-View Time > 30 Sec Impressions In-View Time > 1 Min Impressions
17) Do you have a specific QA (Quality Assurance) procedure on tag / SDK implementation?	Yes	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	Yes DV has certification processes in place for MRAID and OM SDK enabled partners. For SDK, DV integrates the partner's ad SDK in our testbed app to undergo a series of manual and automated tests that determine the accuracy of the implementation by comparing its results with the expected results. Furthermore, DV performs volume tests with our partners to ensure that the impression counts are aligned and critical benchmarks in measurement and viewability are met. In cases where DV sees a discrepancy, we recommend our partners to implement changes and validate them before confirming them as certified.	Yes	Yes, In addition to the certification performed by IAB Tech Lab for OM SDK implementations, Moat performs QA on OM SDK apps before considering these apps measurable.

Solutions non accréditées - Display

Updated April 16th, 2021	Adloox	Meetrics

Updated April 16th, 2021	Adloox	Meetrics
1) Can you list the sensors/data points your solution uses to measure display viewability?	Adloox does not intend to share this information	OM SDK or MRAID
2) Is your solution compliant with OM SDK?	Yes	Yes
3) Is your solution compliant with MRAID?	Yes	Yes
4) Do you measure expandable formats?	Yes	Yes
a) If yes, is your measure based on the pixel count of the smaller initial format of the ad, when the smaller initial format is in place; or the pixel count of the larger expanded ad, for the duration when that larger expanded ad is in place; or do you use another method (specify which one)?	Viewability is not pixel count but percentage of ad unit in view and duration is ‘continuous 30%+ for 1+ sec’; size of unit is not relevant and Adloox recalibrates active sensor measurement as ad expands and contracts. This would include a duration that encompasses expand/contract events. Polling frequency is 100ms (MRC requirement)	The measurement is based on event signals of the respective technology used, either MRAID or OM SDK.
5) Do you measure Page Take-over ads?	Yes	Yes
a) If yes, do you measure each component of the page takeover separately?	Yes	Yes
b) If yes, how do you report page takeover viewability?	The takeover is treated as a unit in classic viewability report with a specific macro for segragation	If the ads are measured independently, viewability will be determined for each component individually and each component will be reported separately in UI and reports. If the takeover is treated as a unit they will be reported as one single display ad.
6) Can you specify the method used to measure slide-in ads (a slide-in ad is an ad which appears by sliding on the screen after a launch event)?	Adloox JS monitors the DOM element (the DOM is the way Javascript sees its containing pages' data); Adloox treats this identically to below-the-fold going above-the-fold as the user scrolls the browser	There is no specific method for slide-in ads. Slide-in ads are treated as normal mobile display ads
7) Do you have limitation on Safari for cross-domain iframe?	N/A	N/A
8) Do you have limitation on Chrome for cross-domain iframe?		N/A
9) Do you have limitation on Android for cross-domain iframe?		N/A
10) Do you have limitation on IOS environments for friendly iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK or MRAID is required
11) Do you have limitation on IOS environments for non- iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK or MRAID is required
12) Do you have any limitations on Android environments for friendly iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK or MRAID is required
13) Do you have any limitations on Android environments for non- iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK or MRAID is required
14) Does your solution have any other limitations? If yes, could you specify which ones?	Yes, JavaScript is required for Viewability measurement	No
15) Has your solution been accredited by MRC for display viewability measurement?	No	No
a) If yes, has your solution been continuously accredited since your first accreditation?	N/A	N/A
b) If no, are you in the process of being accredited by MRC?	Under review	No
16) Do you provide custom viewability definitions?	Yes, Adloox can provide custom viewability definition on top of the MRC/IAB one	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes, All Adloox custom viewability definitions are set to never go under MRC minimum standards for viewability measurement	Yes Meetrics' custom definitions are flexible regarding the area and duration thresholds as well as audio criteria. All combinations can be implemented according to the client's needs. The calculation of all these metrics is compliant to the MRC guidelines.
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	Under review	No
17) Do you have a specific QA (Quality Assurance) procedure on tag / SDK implementation?	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	Yes	Yes

Solutions accréditées - Vidéo

Updated April 16th, 2021	Double Verify	Integral Ad Science	Moat Oracle

Updated April 16th, 2021	Double Verify	Integral Ad Science	Moat Oracle
18) Is your solution compliant with all VAST version?	Yes	Yes	Yes
a) If no, can you specify which ones your solution supports?	N/A	N/A	N/A
b) Is your solution compliant with the VPAID wrappers included in VAST wrappers?	Yes	No	Yes
19) Is your solution compliant with OM SDK?	Yes	Yes	Yes
20) Is your solution compliant with MRAID?	Yes	Yes	Yes However there are some limitations with MRAID format which depens on the app. developer choices.
21) Can you list the sensors/data points your solution uses to measure video viewability?	Industry-standard APIs such as VPAID, MRAID and OM SDK OMID API.	AVID SDK, OM SDK	OM SDK
22) Do you detect the presence of audio?	Yes	Yes	Yes
23) Do you have any limitations on Safari for cross-domain iframe?	N/A	N/A	N/A
24) Do you have any limitations on Chrome for cross-domain iframe?	N/A	N/A	N/A
25) Do you have any limitations on Android for cross-domain iframe?	N/A	N/A	Yes, OM SDK required
26) Do you have any limitations on IOS environments for friendly iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
27) Do you have any limitations on IOS environments for non- iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
28) Do you have any limitations on Android environments for friendly iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
29) Do you have any limitations on Android environments for non- iframe?	Yes, OM SDK or MRAID is required	Yes, OM SDK, proprietary SDK or MRAID is required	Yes, OM SDK required
30) Does your solution have any other limitations? If yes, could you specify which ones?	No	No	Yes, Limitations depend on the partner or the environment being measured. Moat is partner agnostic and can measure wherever our tag is accepted.
31) Has your solution been accredited by MRC for video viewability measurement?	Yes	Yes	Yes
a) If yes, has your solution been continuously accredited since your first accreditation?	Yes	Yes	Yes
b) If no, are you in the process of being accredited by MRC?	N/A	N/A	N/A
32) Do you provide custom viewability definitions?	Yes, custom viewability definitions such as GroupM, PMX, or a client defined definition are possible when inventory supports OMID/OMSDK	Yes	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes All	Yes, These metrics are client specific and not available to all clients and falls under the data sharing agreements IAS has with the applicable clients. For further context, some examples of custom metrics include Time in View 100%, Time in View > 2seconds.	Yes, List of all compliant video metrics: 2 Sec In-View Impressions 2 Sec Video In-View Rate Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) % of Video Played In-View Audible On 1st Quartile Rate Audible On 2nd Quartile Rate Audible On 3rd Quartile Rate Audible On Complete Rate Visible On 1st Quartile Rate Visible On 2nd Quartile Rate Visible On 3rd Quartile Rate Visible On Completion Rate Audible and Visible at 1st Quartile Rate Audible and Visible at 2nd Quartile Rate Audible and Visible at 3rd Quartile Rate Audible and Visible on Complete Rate Audible and Fully On-Screen for Half of Duration Impressions Audible and Fully On-Screen for Half of Duration Rate 3 Sec In-View Impressions 5 Sec In-View Impressions On-Screen Measurable Impressions On-Screen Impressions On-Screen Rate 3 Sec Video In-View Rate 5 Sec Video In-View Rate 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions 3 Sec Fully On-Screen Rate In-View Time 2 Sec In-View and Reached Completion Impressions 2 Sec In-View and Reached Completion Rate Audible On 1st Quartile Sum Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum Audible On Complete Sum Visible On 1st Quartile Sum Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum Visible On Completion Sum Audible and Visible on Start Sum Audible and Visible on Start Rate Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum Audible and 80% On-Screen for Half of Duration (15 sec. cap) Impressions Audible and 80% On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	Yes	No	Yes, List of all accredited video metrics: 2 Sec In-View Impressions 2 Sec Video In-View Rate Fully On-Screen Measurable Impressions Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Rate (No Time Minimum) % of Video Played In-View Audible On 1st Quartile Rate Audible On 2nd Quartile Rate Audible On 3rd Quartile Rate Audible On Complete Rate Visible On 1st Quartile Rate Visible On 2nd Quartile Rate Visible On 3rd Quartile Rate Visible On Completion Rate Audible and Visible at 1st Quartile Rate Audible and Visible at 2nd Quartile Rate Audible and Visible at 3rd Quartile Rate Audible and Visible on Complete Rate Audible and Fully On-Screen for Half of Duration Impressions Audible and Fully On-Screen for Half of Duration Rate 3 Sec In-View Impressions 5 Sec In-View Impressions On-Screen Measurable Impressions On-Screen Impressions On-Screen Rate 3 Sec Video In-View Rate 5 Sec Video In-View Rate 1 Sec Fully On-Screen Impressions 1 Sec Fully On-Screen Rate 3 Sec Fully On-Screen Impressions 3 Sec Fully On-Screen Rate In-View Time 2 Sec In-View and Reached Completion Impressions 2 Sec In-View and Reached Completion Rate Audible On 1st Quartile Sum Audible On 2nd Quartile Sum Audible On 3rd Quartile Sum Audible On Complete Sum Visible On 1st Quartile Sum Visible On 2nd Quartile Sum Visible On 3rd Quartile Sum Visible On Completion Sum Audible and Visible on Start Sum Audible and Visible on Start Rate Audible and Visible at 1st Quartile Sum Audible and Visible at 2nd Quartile Sum Audible and Visible at 3rd Quartile Sum Audible and Visible on Complete Sum Audible and 80% On-Screen for Half of Duration (15 sec. cap) Impressions Audible and 80% On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) Rate Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions Audible and Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate
33) Do you have a specific QA (Quality Assurance) procedure on tag / implementation?	Yes	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	Yes DV has certification processes in place for MRAID and OM SDK enabled partners. For SDK, DV integrates the partner's ad SDK in our testbed app to undergo a series of manual and automated tests that determine the accuracy of the implementation by comparing its results with the expected results. Furthermore, DV performs volume tests with our partners to ensure that the impression counts are aligned and critical benchmarks in measurement and viewability are met. In cases where DV sees a discrepancy, we recommend our partners to implement changes and validate them before confirming them as certified.	Yes	Yes, In addition to the certification performed by IAB Tech Lab for OM SDK implementations, Moat performs QA on OM SDK apps before considering these apps measurable.

Solutions non accréditées - Vidéo

Updated April 16th, 2021	Adloox	Meetrics

Updated April 16th, 2021	Adloox	Meetrics
18) Is your solution compliant with all VAST version?	Yes	Yes
a) If no, can you specify which ones your solution supports?	N/A	N/A
b) Is your solution compliant with the VPAID wrappers included in VAST wrappers?	Yes	Yes
19) Is your solution compliant with OM SDK?	Yes	Yes
20) Is your solution compliant with MRAID?	Yes	Yes
21) Can you list the sensors/data points your solution uses to measure video viewability?	Adloox does not intend to share this information	OM SDK
22) Do you detect the presence of audio?	Yes	Yes
23) Do you have any limitations on Safari for cross-domain iframe?		N/A
24) Do you have any limitations on Chrome for cross-domain iframe?		N/A
25) Do you have any limitations on Android for cross-domain iframe?	N/A	No
26) Do you have any limitations on IOS environments for friendly iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	No
27) Do you have any limitations on IOS environments for non- iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	No
28) Do you have any limitations on Android environments for friendly iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	No
29) Do you have any limitations on Android environments for non- iframe?	Yes, OM SDK, proprietary SDK or MRAID is required	No
30) Does your solution have any other limitations? If yes, could you specify which ones?	Yes, JavaScript is required for Viewability measurement	No
31) Has your solution been accredited by MRC for video viewability measurement?	No	No
a) If yes, has your solution been continuously accredited since your first accreditation?	Under review	No
b) If no, are you in the process of being accredited by MRC?	No	No
32) Do you provide custom viewability definitions?	Yes, Adloox can provide custom viewability defnition on top of the MRC/IAB one	Yes
a) Are your custom viewability definitions compliant with the existing MRC standards? (if yes, specify which custom definitions are compliant)	Yes All	Yes Meetrics' custom definitions are flexible regarding the area and duration thresholds as well as audio criteria. All combinations can be implemented according to the client's needs. The calculation of all these metrics is compliant to the MRC guidelines.
b) Have your custom definitions been accredited by MRC? (if yes, specify which custom definitions are accredited)	No	No
33) Do you have a specific QA (Quality Assurance) procedure on tag / implementation?	Yes	Yes
a) Do you have a certification program or way to vet signals from MRAID/SDK in mobile apps?	Yes	Yes