Lab CESP

CESP Lab

CESP Lab is a forum focused on scientific topics. You can navigate around publications, online tools and check the Scientific Committees schedule.

Articles

Scientific Committee and CESP Data Science team publish articles to shed light on technical aspects of audience measurement and data analysis.

Online tools

CESP website offers its visitors online tools. The interactive UI leads you towards technical concepts about audience measurment and advertising efficiency.

Benchmarks

Benchmarks built by CESP enlight the pros and cons of a group of market solutions according to a rigorous and scientific process.

Scientific Committee

The Scientific Committee is the symbol and ultimate guarantor of the quality of CESP audits and publications in France and abroad. A space for discussiong and evaluating the quality of audience measurements.

Committee members

Plenary Scientific Committee
Mobimétrie audit report presentation end of the first part on models
Plenary Scientific Committee
Mobimétrie audit report: consultation on the first part and presentation of the rest of the audit
Plenary Scientific Committee
Final Mobimétrie audit report presentation session (virtual population, second part on models and summary)
Plenary Scientific Committee
Concertation audit Mobimétrie 2ème partie
Plenary Scientific Committee
OneNext Presentation
Plenary Scientific Committee
OneNext Concertation
January 16th, 2024
February 27th, 2024
March 5th, 2024
March 26th, 2024
April 30th, 2024
May 14th, 2024

Data Science Director

Olivier HAYS

ohays@cesp.org
+ 33 6 47 81 37 32