Auditing

From examining the methodology to monitoring fieldwork and processing and analysing the data, a CESP audit involves an in-depth process of observation and recommendations. The role of the Scientific Committee, a space for discussing and evaluating the quality of audience measurements, is to check the research undertaken by the CESP audit team, to assist with drafting the final audit and to share observations and recommendations concerning the study being audited. At the request of its members and clients, CESP audits all of the currency audience studies in France as well as proprietary tools and research.