Généralités et reporting
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Environnement web
 Updated February 2024 |  |  |  |  |
|---|---|---|---|---|
| 1) Can your solution be integrated in pre-bid filtering for viewability prediction? | Yes | Yes | Yes | Yes |
| 2) Can your solution be integrated in pre-bid filtering for Brand Safety? | Yes | Yes | Yes | Yes |
| 3) Can your solution be integrated in pre-bid filtering for Brand Suitability? | Yes | Yes | Yes (avoidance & targeting) | Yes Moat provides a Pre-Bid solution called Pre-Bid by Moat. This is available within integrated DSP's. Please work closely with your DSP to see if they are an integration vendor. |
| 4) Can your solution be integrated in pre-bid filtering for invalid traffic? | Yes | Yes | Yes | Yes |
| 5) Do you offer pre-bid auction level reporting that helps with ongoing optimization? | Yes | Yes | Yes | Yes |
| 6) Do you have integration with ad-serving platforms? | Yes | Yes | Yes | Yes, available upon request |
| a) If yes, what kind of integration? | Measurement and Filtration (prebid) | All major 3rd party ad servers are compatible with DV tags. Additionnaly DV offers tagless integrations | IAS Automated Tag with Google CM. IAS has a first-to-market Automated Tag solution with Google to provide a streamlined and automated workflow that improves the overall tagging experience and reduces operational overhead. IAS API automates the process of wrapping ad server tags with IAS tags across display and video, all within Campaign Manager to provide automated third-party verification, and also automates the process for clients using Display & Video 360 (DV360). | Moat will provide tags with appropiate macros per ad sever for implementation. |
| b) If yes, with which ones? | GAM and Equativ | DoubleVerify is integrated with all major 3rd party ad servers, including Google Campaign Manager, Sizmek, Innovid, Flashtalking, Adform, Conversant/Mediaplex, ExtremeReach, TruEffect, Flite, Weborama and Medialets. Additionally DV offers tagless video integrations with Innovid, Extreme Reach and Adform and tagless display integration with Adform | Google CM | Moat is vendor agnostic and will work with any ad server that can ingest its tags. |
| 7) Do you have integration with SSP? | Yes | Yes | Yes | Yes, available upon request |
| a) If yes, what kind of integration | Measurement and Filtration (prebid) | Doubleverify provides a variety of services to SSPs via our platform products. Services can encompass Fraud, Viewability & Brand Safety. | Moat works with SSP's by either implementing the tag or setting up a server to server integration. | |
| b) If yes, with which ones | Google AdManager, Equativ and Prebid.js | Moat is vendor agnostic and will work with any SSP that can ingest our tags or set up an integration. | ||
| 8) Do you have integration with DSP? | Yes | Yes | Yes | Yes |
| a) If yes, what kind of integration? | Measurement and Filtration (prebid) | Secure server to server integration | Pre bid integration | Moat works with DSP's by either implementing the tag or setting up a server to server integration. |
| b) If yes, with which ones? | with DV360,Appnexus, Adform, TheTradeDesk, Mediamath, WCM, Tubemogul, etc… | Adelphic, Adobe, Amazon DSP, Amobee, AppNexus, Centro, DataXu, Display and Video 360, Eyeview, Oath, Pulsepoint, RhythmOne, The Trade Desk, Tremor DSP, and VideoAMP, Tabmo, Beeswax | IAS is integrated with all major global DSPs : Adelphic, Adform, Adobe, Amazon, Amobee, Beeswax, DV360, Linkedin Audience Network, Mediamath, Microsoft Audience Network, Quantcast, Hawk, Teads, The Trade Desk, Walmart Connect, Xandr, Yahoo DSP, Zeta Global (sizmek) | Moat is vendor agnostic and will work with any DSP that can ingest our tags or set up an integration. |
| 9) Does your client onboarding procedure include documentation provided to the client? | Yes | Yes, DV is full-service (from setup to performance management) and has a robust documentation set to assist Client | Yes | Yes |
| a) If yes, can you specify the comprehensive list of documents sent to your clients? | Adloox DOM Adloox Glossary Adloox Viewability - VAST and VPAID Adloox Traffic Filtration Categories Adloox Integration Guidelines Adloox Brand Safety Categories Adloox Brand Suitability Keywords Adloox UI Guide Adloox UI Notification Changelog Adloox Release Notification Report | When giving access to the platform, clients benefit from resources directly from the platform including DV University, a certification program with videos and questionnaires giving access to official certification with badges and Pinnacle Support, a comprehensive and intuitive database on everything DV, from campaign set-up to detailed metrics glossary and much more. In addition, on-boarding include several training sessions with additional documentation sent as leave behinds for the Introduction to the DoubleVerify platform (DV 1O1), the activation of campaigns (for the tag based part, YouTube and social platforms) and the reporting of campaigns, performed by dedicated Account Managers, in French, who are available every week day over the phone and by email for any additional request. | The client onboarding documents list will be specific to each client. | The client onboarding document will be specific to each client and is tailored following series of onboarding sessions |
| 10) What are your standard SLAs? | SERVICE HOURS AND COMMITMENT TO AVAILABILITY AND QUALITY OF SERVICE AdLoox shall make every effort to ensure the continuity of his tracking service throughout the period concerned and will, with reasonable efforts, ensure continuous service availability of 99%. The servers of AdLoox are monitored 24 hours a day by ping to detect any anomaly that may occur. In the event of a fault (relating to hardware or software), AdLoox undertakes to intervene within six (6) hours from Monday to Friday between 9a.m. and 6p.m., and otherwise within twelve (12) hours. (ii) SUPPORT SERVICES Adloox will provide reasonable support in connection with the use of the AdLoox Solution. AdLoox will provide reasonable support in connection with the integration of the AdLoox Tag on one or more Client Properties. On or around the MSA Effective Date AdLoox will provide the Client with the AdLoox Tag. Within 15 days of receipt the Client will properly integrate the AdLoox Tag into the Client Properties Adloox’s Support Services are provided via email from Monday to Friday between 9.00 am to 6.00 pm. (iii) ADDITIONAL MAINTENANCE On the request of Client and in order to meet specific requirements, AdLoox or any third party designated by it under the conditions of Section 9, may provide additional services such as: ● Adaptive maintenance; ● Perfective maintenance; ● Third-party software maintenance; ● Etc. These additional services shall be charged according to a specific price list and billed separately following approval of a quote by Client. | DV dedicated team of account managers, sales engineers, analytics and implementation specialists support their clients every step of the way – from account activation to campaign optimization. They provide in-depth training on the ins and outs of the platform, ensure streamlined operations and make recommendations that foster campaign performance. | SLAs vary by client and therefore there are no standard SLAs | SLAs are available upon request and specific to each integration |
| 11) Do you have a metric that combines viewable, non-fraudulent, in-geo, human & on-target impressions? | Yes (Without demographic reach integrated with viewability metrics) | Yes Demographic reach integrated with viewability, Fraud & SIVT-Free and Authentic (Fraud & SIVT-Free, Brand Safe, In-Geo) | Yes | Yes, Moat has recently released a metric "Valid, Viewable & Brand Safe". This metric determines if an impression was delivered to a human, was viewable, and was brand safe. |
| 12) Do you have a metric that combines viewable, non-fraudulent, in-geo, & brand safe/suitable impressions? | Yes | Yes | Yes IAS Quality impression | Yes Moat has a metric called "Valid, Viewable & Brand Safe". This metric ensures that the impression is served to a human, viewable under the MRC standard & Brand Safe. |
| 13) Does your solution provide benchmarks / cross-industry performance metrics? | Yes | Yes | Yes | Yes Moat offers benchmarks that are released quarterly for all metrics across Display, Video, Countries/Regions and Desktop, Mobile Web & In App Devices. These metrics are for all global clients using Moat an are available as a geo breakout as well. |
| 14) What is the granularity level for client to customize their reports? | 20 macros available | Customization is allowed down to the placement/site/app level. | Campaign level, Placement level, Creative level, | All Moat clients and their supporting partners have access to the Moat real-time dashboard. Moat's real-time reporting dashboards are configured to the client’s specified hierarchy, whether on an agency, client, or campaign level. Reporting can be pulled ad-hoc or on a reoccurring basis but most use the Moat real-time dashboard for all reporting purposes. Viewability, IVT, Brand Safety and Moat Attention Metrics are available in display, video, mobile web and in-app, content, native and now the major social platforms. In every scenario Moat has a real-time dashboard which all clients have access to and can contain domain, URL and impression-level transparency split by Advertiser, Campaign, Line Item, Creative by Site and Placement. Moat can provide API access for a direct data pull and also set up automated reporting. Additionally Moat can also set up restricted logins for publishers and other partners of the agency to directly access the Moat dashboard. Moat can also accommodate custom 3rd party data integrations with DMPs, geo providers, audience verification partners, brand studies, cost data, etc. Clients can export raw data in CSV files, PPTs, PDFs, images, graphs, charts, creative heat maps. Clients can also pull benchmarks by format, device and media type and set up emailed reports. Moat can provide URL and domain-level transparency. Moat Live links can also be created for clients to monitor campaign delivery, creative interactivity, and top level exposure metrics in real-time. Also, the brand and/or agency can set up custom alerts in the Moat UI to receive emails when metrics (including viewability, IVT, and all our metrics) rise, fall, or pass specified thresholds. |
| 15) For how far back a client can access reports on your reporting platform? | At least the current year and previous one | 540 Days | 15 months | Moat sunsets raw event data after 550 days, however aggregate reporting is available indefinitely. |
Environnement in-app
Updated February 2024 | | | | |
|---|---|---|---|---|
| 1) Can your solution be integrated in pre-bid filtering for viewability prediction? | Yes | Yes | Yes | Yes For in-app inventory, MOAT solution can crawl and categorise the app based on the App Store/Google Play Store description only. |
| 2) Can your solution be integrated in pre-bid filtering for Brand Safety? | Yes | Yes | Yes | Yes For in-app inventory, Moat solution can crawl and categorise the app based on the App Store/Google Play Store description only. |
| 3) Can your solution be integrated in pre-bid filtering for Brand Suitability? | Yes | Yes | Yes (avoidance & targeting) | Yes Moat provides a Pre-Bid solution called Pre-Bid by Moat. This is available within integrated DSP's. Please work closely with your DSP to see if they are an integration vendor. |
| 4) Can your solution be integrated in pre-bid filtering for invalid traffic? | Yes | Yes | Yes | Yes For in-app inventory, Moat solution can crawl and categorise the app based on the App Store/Google Play Store description only. |
| 5) Do you offer pre-bid auction level reporting that helps with ongoing optimization? | Yes | Yes | Yes | Yes |
| 6) Do you have integration with ad-serving platforms? | Yes | Yes | Yes | Yes, available upon request |
| a) If yes, what kind of integration? | Measurement and Filtration (prebid) | All major 3rd party ad servers are compatible with DV tags. Additionnaly DV offers tagless integrations | IAS Automated Tag with Google CM. IAS has a first-to-market Automated Tag solution with Google to provide a streamlined and automated workflow that improves the overall tagging experience and reduces operational overhead. IAS API automates the process of wrapping ad server tags with IAS tags across display and video, all within Campaign Manager to provide automated third-party verification, and also automates the process for clients using Display & Video 360 (DV360). | Moat will provide tags with appropiate macros per ad sever for implementation. |
| b) If yes, with which ones? | GAM and Equativ | DoubleVerify is integrated with all major 3rd party ad servers, including Google Campaign Manager, Sizmek, Innovid, Flashtalking, Adform, Conversant/Mediaplex, ExtremeReach, TruEffect, Flite, Weborama and Medialets. Additionally DV offers tagless video integrations with Innovid, Extreme Reach and Adform and tagless display integration with Adform | Google CM | Moat is vendor agnostic and will work with any ad server that can ingest its tags. |
| 7) Do you have integration with SSP? | Yes | Yes | Yes | Yes, available upon request |
| a) If yes, what kind of integration | Measurement and Filtration (prebid) | Doubleverify provides a variety of services to SSPs via our platform products. Services can encompass Fraud, Viewability & Brand Safety. | Moat works with SSP's by either implementing the tag or setting up a server to server integration. | |
| b) If yes, with which ones | Google AdManager, Equativ and Prebid.js | Moat is vendor agnostic and will work with any SSP that can ingest our tags or set up an integration. | ||
| 8) Do you have integration with DSP? | Yes | Yes | Yes | Yes |
| a) If yes, what kind of integration? | Measurement and Filtration (prebid) | Secure server to server integration | Pre bid integration | Moat works with DSP's by either implementing the tag or setting up a server to server integration. |
| b) If yes, with which ones? | with DV360,Appnexus, Adform, TheTradeDesk, Mediamath, WCM, Tubemogul, etc… | Adelphic, Adobe, Amazon DSP, Amobee, AppNexus, Centro, DataXu, Display and Video 360, Eyeview, Oath, Pulsepoint, RhythmOne, The Trade Desk, Tremor DSP, and VideoAMP, Tabmo, Beeswax | IAS is integrated with all major global DSPs : Adelphic, Adform, Adobe, Amazon, Amobee, Beeswax, DV360, Linkedin Audience Network, Mediamath, Microsoft Audience Network, Quantcast, Hawk, Teads, The Trade Desk, Walmart Connect, Xandr, Yahoo DSP, Zeta Global (sizmek) | Moat is vendor agnostic and will work with any DSP that can ingest our tags or set up an integration. |
| 9) Does your client onboarding procedure include documentation provided to the client? | Yes | Yes, DV is full-service (from setup to performance management) and has a robust documentation set to assist Clients. | Yes | Yes |
| a) If yes, can you specify the comprehensive list of documents sent to your clients? | Adloox DOM Adloox Glossary Adloox Viewability - VAST and VPAID Adloox Traffic Filtration Categories Adloox Integration Guidelines Adloox Brand Safety Categories Adloox Brand Suitability Keywords Adloox UI Guide Adloox UI Notification Changelog Adloox Release Notification Report" | When giving access to the platform, clients benefit from resources directly from the platform including DV University, a certification program with videos and questionnaires giving access to official certification with badges and Pinnacle Support, a comprehensive and intuitive database on everything DV, from campaign set-up to detailed metrics glossary and much more. In addition, on-boarding include several training sessions with additional documentation sent as leave behinds for the Introduction to the DoubleVerify platform (DV 1O1), the activation of campaigns (for the tag based part, YouTube and social platforms) and the reporting of campaigns, performed by dedicated Account Managers, in French, who are available every week day over the phone and by email for any additional request. | The client onboarding documents list will be specific to each client. | The client onboarding document will be specific to each client and is tailored following series of onboarding sessions |
| 10) What are your standard SLAs? | SERVICE HOURS AND COMMITMENT TO AVAILABILITY AND QUALITY OF SERVICE AdLoox shall make every effort to ensure the continuity of his tracking service throughout the period concerned and will, with reasonable efforts, ensure continuous service availability of 99%. The servers of AdLoox are monitored 24 hours a day by ping to detect any anomaly that may occur. In the event of a fault (relating to hardware or software), AdLoox undertakes to intervene within six (6) hours from Monday to Friday between 9a.m. and 6p.m., and otherwise within twelve (12) hours. (ii) SUPPORT SERVICES Adloox will provide reasonable support in connection with the use of the AdLoox Solution. AdLoox will provide reasonable support in connection with the integration of the AdLoox Tag on one or more Client Properties. On or around the MSA Effective Date AdLoox will provide the Client with the AdLoox Tag. Within 15 days of receipt the Client will properly integrate the AdLoox Tag into the Client Properties Adloox’s Support Services are provided via email from Monday to Friday between 9.00 am to 6.00 pm. (iii) ADDITIONAL MAINTENANCE On the request of Client and in order to meet specific requirements, AdLoox or any third party designated by it under the conditions of Section 9, may provide additional services such as: ● Adaptive maintenance; ● Perfective maintenance; ● Third-party software maintenance; ● Etc. These additional services shall be charged according to a specific price list and billed separately following approval of a quote by Client. | DV dedicated team of account managers, sales engineers, analytics and implementation specialists support their clients every step of the way – from account activation to campaign optimization. They provide in-depth training on the ins and outs of the platform, ensure streamlined operations and make recommendations that foster campaign performance. | SLAs vary by client and therefore there are no standard SLAs | SLAs are available upon request and specific to each integration |
| 11) Do you have a metric that combines viewable, non-fraudulent, in-geo, human & on-target impressions? | Yes (Without demographic reach integrated with viewability metrics) | Yes Demographic reach integrated with viewability, Fraud & SIVT-Free and Authentic (Fraud & SIVT-Free, Brand Safe, In-Geo) | Yes | Yes, Moat has recently released a metric "Valid, Viewable & Brand Safe". This metric determines if an impression was delivered to a human, was viewable, and was brand safe. |
| 12) Do you have a metric that combines viewable, non-fraudulent, in-geo, & brand safe/suitable impressions? | Yes | Yes | Yes IAS Quality Impression | Yes Moat has a metric called "Valid, Viewable & Brand Safe". This metric ensures that the impression is served to a human, viewable under the MRC standard & Brand Safe. |
| 13) Does your solution provide benchmarks / cross-industry performance metrics? | Yes | Yes | Yes | Yes Moat offers benchmarks that are released quarterly for all metrics across Display, Video, Countries/Regions and Desktop, Mobile Web & In App Devices. These metrics are for all global clients using Moat an are available as a geo breakout as well. |
| 14) What is the granularity level for client to customize their reports? | 20 macros available | Customization is allowed down to the placement/site/app level. | Campaign level, Placement level, Creative level, | All Moat clients and their supporting partners have access to the Moat real-time dashboard. Moat's real-time reporting dashboards are configured to the client’s specified hierarchy, whether on an agency, client, or campaign level. Reporting can be pulled ad-hoc or on a reoccurring basis but most use the Moat real-time dashboard for all reporting purposes. Viewability, IVT, Brand Safety and Moat Attention Metrics are available in display, video, mobile web and in-app, content, native and now the major social platforms. In every scenario Moat has a real-time dashboard which all clients have access to and can contain domain, URL and impression-level transparency split by Advertiser, Campaign, Line Item, Creative by Site and Placement. Moat can provide API access for a direct data pull and also set up automated reporting. Additionally Moat can also set up restricted logins for publishers and other partners of the agency to directly access the Moat dashboard. Moat can also accommodate custom 3rd party data integrations with DMPs, geo providers, audience verification partners, brand studies, cost data, etc. Clients can export raw data in CSV files, PPTs, PDFs, images, graphs, charts, creative heat maps. Clients can also pull benchmarks by format, device and media type and set up emailed reports. Moat can provide URL and domain-level transparency. Moat Live links can also be created for clients to monitor campaign delivery, creative interactivity, and top level exposure metrics in real-time. Also, the brand and/or agency can set up custom alerts in the Moat UI to receive emails when metrics (including viewability, IVT, and all our metrics) rise, fall, or pass specified thresholds. |
| 15) For how far back a client can access reports on your reporting platform? | At least the current year and previous one | 540 Days | 15 months | Moat sunsets raw event data after 550 days, however aggregate reporting is available indefinitely. |
Profils des mesureurs
Updated February 2024 | | | | |
|---|---|---|---|---|
| What is the location of your headquarters? | 34 rue Laffite 75009 Paris | 233 Spring Street, New York, NY 10013, USA | New York, United States | New York, United States |
| Do you have a local office? | Yes | Yes | Yes | Yes Paris : Colombes Oracle France Building |
| Do you have a dedicated French speaking support team for specific topics / issues about viewability measurement, brand safety and invalid traffic? If yes, how many people (31/10/21)? | Yes, 20 people | Currently 15 people French speaking employees are dedicated to the French market | Yes, IAS has a French speaking office that works directly with clients to address their questions/concerns engaging other functions of IAS as needed. + IAS recently acquired the French Adtech CONTEXT. IAS France is now a team of 50 people based in France. Paris is becoming a R&D Hub with Data scientists and product | Yes / 13 people |
| How do you ensure that your company is GDPR compliant? | https://www.adloox.com/en/disclaimer | DoubleVerify is fully GDPR compliant. More information on the DoubleVerify privacy practices and data processing activities can be found by visiting www.doubleverify.com/privacy | IAS is compliant with GDPR as of May 25, 2018. Compliance with GDPR, eprivacy and other privacy legislation is managed by the IAS Global Compliance Officer. | Our measurement and context business remain cookie free technologies, any IP data we collect is for our IVT detection, all IPs are hashed. |
| How long do you keep the measurement data for? | 13 months | Daily aggregate data, utilized in reporting processes, is maintained for a period greater than one year, consistent with MRC guidance. | 13 months after client termination to comply with industry requirements | 365 days for raw logs, aggregated counts indefinitely |
| Where are your Datacenters located? | France for EEUU traffic, US and Asia | DoubleVerify datacenters are located in the US, Europe, and Asia | there is a data center located in EMEA For up to date information regarding our adherence to privacy regulations (i.e. GDPR, CCPA), please see https://integralads.com/ias-data-protection-portal/ | Oracle uses servers both within the EU/EEA and in non-EU/EEA countries to provide the Moat services |