Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

Presentation of the 1st white paper on advertising attention: definition, indicators, guidelines

IREP (Institut de Recherches et d’Etudes Publicitaires) and CESP (Centre d’Etude des Supports de Publicité) invite you to the presentation of the white paper dedicated to advertising attention, the fruit of a collective and collaborative effort initiated and led by the two entities over the past year, which brought together representatives from all media, advertisers and media agencies.

This white paper proposes a common definition of advertising attention, measurement indicators and  best practices. It is also based on a French and international overview of advertising attention measurement and its historical foundations.

IREP and CESP teams will present the main points of this white paper.

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