

CESP international activity
To date, CESP has supported more than 25 media industries across the world through regular media measurement system audits and consulting missions. CESP counts 17 media professionals in charge of audit management, statistical analysis, data science and fieldwork inspections, supported by CESP Scientific Committee experts. CESP brings actionable recommendations to ensure the alignment of the media audience measurement with international standards.
CESP supports media industries at each step of the media measurement system lifecycle.
CESP has supported more than 25 countries across the world

GO-LIVE AUDIT
Ensure the alignment of an audience measurement system with the project specifications and the international standards, during its set up phase or extension (multi-screen measurement, TV out-of-home measurement…)

▶ Evaluation of the new TV and video multi-screen measurement system in Singapore including smartphone, tablet and computer

FULL AUDIT
A transparent and full evaluation of a measurement system according to the international guidelines

▶ Audit of TV, video and radio audience measurement systems in the Netherlands


▶ Yearly audit of TV & video audience measurement system in Thailand

Wannee RUTTAPHANON
CERTIFICATION
Certification of major components of media measurement systems

▶ Annual certification of TV audience measurement system in India

TENDERS
Consulting to support a media measurement tender: support of the writing of the methodological and technical specifications, evaluation of operators’ offers and support of the servicing contractual term negotiation

▶ Consulting mission to support a television audience measurement tender in Croatia


▶ Consulting to support a media measurement tender in Thailand

Wannee RUTTAPHANON

▶ Consulting mission to support a television audience measurement tender in the Philippines

TECHNICAL TESTS
Independent audit of the reliability of an audience measurement technology

▶ Test of portable meters measuring TV out-of-home audience in Poland


▶ Test of the portable meters measuring TV out-of-home audience in Czech Republic

Jakub FULÍN

tHE TEAM
Olivier DAUFRESNE, Associate Director
Olivier has been supporting media industries and advertisers across the world through audits and set-up of different media measurement systems since he joined CESP in 2013. Over the last 25 years, he has developed a large experience of setting up new research programs. He has worked for global research companies to support major client strategies in the FMCG and media industries. He has worked at Nielsen, Ipsos and Kantar Media where he was involved in media monitoring. In the last years, Olivier acquired a large experience of media measurement systems through the different audits he conducted across the world.
Nicolas GUENNEC, International Research Manager
Nicolas has more than 10 years of experience in media research. He worked for leading media research companies and TV groups. Due to this double experience, Nicolas identifies accurate and actionable recommendations for the improvement of the audited media measurement systems.
Olivier HAYS, CTO
Before joining CESP, Olivier worked as a statistician and data scientist for industrial companies and banks. He was mainly in charge of modelling. Olivier joined CESP 6 years ago to manage the team dedicated to the audit of the statistics and modelling components of the media measurement solutions.
Benjamin SAUGUES, Senior Data Analyst
Benjamin is in charge of major analyses of data. His rigour and ability to process large databases enable him to carry out the analyses required to conduct CESP audits.
Christian LHEUREUX
Christian joined CESP 5 years ago to audit on a continuous manner the French research fieldworks and TV audience measurement panels across the world. Before joining CESP, Christian has managed face to face interviews for more than 20 years. Christian combines accurate monitoring knowledge, large experience on panel household audit and test of peoplemeters. He conducted missions in several countries including Poland, Croatia, Netherlands, Czeck republic.
Vincent VIDAL-BOUVET
Vincent joined CESP 5 years ago to audit on a continuous manner the French research fieldworks and TV audience measurement panels across the world. Before joining CESP, Vincent has managed fieldworks for several research companies for qualitative and quantitative surveys for 25 years. Vincent combines accurate monitoring knowledge, large experience on panel household audit and test of peoplemeters. He conducted missions in several countries including Poland, Russia, Thailand and India.
Industry collaboration
CESP collaborates with major international bodies and leads numerous initiatives and interventions worldwide.

CESP is a founding
member of EMRO
CESP is a founding
member of I-JIC

CESP is accredited as a certification auditor of eRetail Media by IAB Europe

Advertising Seminars International
CESP regurlarly presents papers during ASI
conferences

CESP is a
member of CIMM Attention working group

CESP is a member of HITAG (Halo Industry Technical Advisory Group)

Association of television and
radio sales houses
CESP actively participates to the annual Market Intelligence Meeting