In an economic context turned upside down, where the covid crisis has accelerated the digitalization of consumer and business usages, where regulatory pressure is becoming increasingly strong, and where society as a whole is aware of climate change, it is important for the ecosystem to position itself on these transformations and to meet up in order to collectively discuss the new equilibriums that need to be built.
“Acting together for new equilibriums” is the theme of the Ad & Tech Forum organized by the Mobile Marketing Association and IAB France.