CESP has made available the 2024 audit of EAR>INSIGHTS to its members currency survey for delivering media planning data and observing radio listening. CESP considers the system to be satisfactory; however, it emphasizes the importance of being able to exclude podcasts and replay from media planning tools, which are purchased in a different way to live listening.
Category Archives: Radio EN
CESP has just released the audit report of the EAR>National radio audience measurement
CESP has made its annual audit report available to its members on the EAR>National study, which measures the audience of radio stations at a national level. It highlights that the transition to a passive audience collection method has simplified the execution and processing of the study without compromising its methodology. However, it points out that, strictly speaking, the results from the September-October 2023 wave are no longer strictly comparable with those of previous waves.
CESP has just released the audit report of the EAR > National 2022-2023 study
CESP has made available its second audit of the EAR>National survey to its members, which measures the audience of radio stations at national level. Once again this year, the audit testifies the quality of the measurement implemented by Médiamétrie.