Category Archives: Press release

CESP has just released its audit report of the EAR>Insights study

The Scientific Committee of CESP commends the quality of the survey system implemented by the ACPM and its service providers, as well as the ongoing efforts to maintain and enhance fieldwork quality. In particular, it highlights the robustness of the sampling design, the quality of fieldwork monitoring and interviewer training, the performance of the information system ensuring measurement reliability, as well as the continuous innovation approach aimed at optimizing respondents’ experience.

CESP also emphasizes the new layout of the online questionnaire, designed to improve respondents’ experience. This innovation was tested in order to assess its impact on respondent participation and on the study’s results, representing a best practice recommended by CESP.

Discover the latest conclusions from the CESP on the OneNext 2025 audit report

Publication of the audit of the annual cinema establishment survey

CESP has made available to its members the audit of the annual establishment survey of the CinExpert system, carried out by Vertigo. CESP Scientific Committee considers this study to be satisfactory and notes the improvements made following its recommendations. However, a few adjustments will further enhance its quality.

Discover the latest conclusions of CESP

CESP has just released the audit report of the global Internet Global Audience Measurement

CESP welcomes Médiamétrie’s efforts to keep up with technological developments and to ensure the most comprehensive coverage possible of the measurement universe, that is, the population of Internet users.. The fast-changing Internet usage, continuous innovations in devices and operating systems, and and the growing complexity of associated modeling (TikTok, app usage on Apple, etc.) make audience measurement increasingly challenging.

Discover the lastest CESP conclusions

 

CESP has just released the audit report of the Baromètre des Equipements

The Equipment Barometer is the joint establishment survey for audience measurement of television and the Internet. Conducted by Médiamétrie since 2023, it provides the figures necessary for the recruitment and monitoring of the Mediamat panels and the Global Internet measurement.

Discover the latest CESP conclusions

Publication of the OneNext audit report

ACPM OneNext is the National Readership Survey in France. Its aim is to measure and qualify the audience for press industry, integrating all media and all modes of access to content. CESP highlights the high quality of the design and deployment of the OneNext survey, but it invites the media industry to consider ways to enhance the measurement of press audience so that it better accounts for the evolution of usage and content distribution of press brands.

Discover the latest CESP