CESP has made available to its members the audit of the annual establishment survey of the CinExpert system, carried out by Vertigo. CESP Scientific Committee considers this study to be satisfactory and notes the improvements made following its recommendations. However, a few adjustments will further enhance its quality.
Category Archives: Press release
CESP has just released the audit report of the global Internet Global Audience Measurement
CESP welcomes Médiamétrie’s efforts to keep up with technological developments and to ensure the most comprehensive coverage possible of the measurement universe, that is, the population of Internet users.. The fast-changing Internet usage, continuous innovations in devices and operating systems, and and the growing complexity of associated modeling (TikTok, app usage on Apple, etc.) make audience measurement increasingly challenging.
Discover the lastest CESP conclusions
CESP has just released the audit report of the Baromètre des Equipements
The Equipment Barometer is the joint establishment survey for audience measurement of television and the Internet. Conducted by Médiamétrie since 2023, it provides the figures necessary for the recruitment and monitoring of the Mediamat panels and the Global Internet measurement.
Publication of the OneNext audit report
ACPM OneNext is the National Readership Survey in France. Its aim is to measure and qualify the audience for press industry, integrating all media and all modes of access to content. CESP highlights the high quality of the design and deployment of the OneNext survey, but it invites the media industry to consider ways to enhance the measurement of press audience so that it better accounts for the evolution of usage and content distribution of press brands.
The results of wave 2 of eRetail Data Trust certification are published
On 3rd June 2025, 3 advertising sales houses were awarded eRetail Data Trust certification at the end of the second wave.
CESP launches an audit service dedicated to Marketing Mix Modeling
CESP announces the official launch of its MMM deployment audit, a new service designed to help advertisers, agencies and service providers evaluate their Marketing Mix Modeling models.
Find out more about this new service
Smart Traffik, an omnichannel measurement and attribution solution for Drive to Store, audited by CESP
Smart Traffik offers a multitouch advertising impact measurement solution, based on the creation of unique identifiers and proprietary beacons deployed at points of sale.
KAIROS FIRE, A DRIVE TO STORE IMPACT MEASUREMENT SOLUTION, AUDITED BY CESP
Kairos Fire offers a solution for measuring the impact of advertising campaigns on in-store traffic, using proprietary beacons installed at points of sale.
Publication of the OneNext 2023 audit report
ACPM OneNext study is the audience study for the press in France. Its aim is to measure and qualify the audience for press brands, integrating all media and all modes of access to content. CESP audit report focuses on the conduct of the study in 2023 and the results published in H1 2024.
Partial renewal of the Board of Directors
CESP General Meeting, held on 13th June under the chairmanship of Pierre Conte, saw the partial renewal of the organization’s Board of Directors.
All the resolutions proposed by the Board of Directors were adopted unanimously, in particular :
- The renewal of four directors whose terms of office had expired: Pierre CALMARD – Chairman of DENTSU France, Agnès LAVAL – Director Adressable TV & Data partnerships at ORANGE, Corinne MREJEN – Managing Director of LES ECHOS LE PARISIEN, Bruno RICARD – Deputy Managing Director of 366
- Ratification of the co-optation of three directors co-opted during the year: Franck FARRUGIA – Co-CEO of OMNICOM MEDIA GROUP, Caroline FONTAINE – General Delegate of AACC, Magali FLORENS – General Director of UDECAM.
Discover the full composition of the Board of Directors