CESP announces the official launch of its MMM deployment audit, a new service designed to help advertisers, agencies and service providers evaluate their Marketing Mix Modeling models.
Find out more about this new service
Category Archives: Press release
Smart Traffik, an omnichannel measurement and attribution solution for Drive to Store, audited by CESP
Smart Traffik offers a multitouch advertising impact measurement solution, based on the creation of unique identifiers and proprietary beacons deployed at points of sale.
KAIROS FIRE, A DRIVE TO STORE IMPACT MEASUREMENT SOLUTION, AUDITED BY CESP
Kairos Fire offers a solution for measuring the impact of advertising campaigns on in-store traffic, using proprietary beacons installed at points of sale.
Publication of the OneNext 2023 audit report
ACPM OneNext study is the audience study for the press in France. Its aim is to measure and qualify the audience for press brands, integrating all media and all modes of access to content. CESP audit report focuses on the conduct of the study in 2023 and the results published in H1 2024.
Partial renewal of the Board of Directors
CESP General Meeting, held on 13th June under the chairmanship of Pierre Conte, saw the partial renewal of the organization’s Board of Directors.
All the resolutions proposed by the Board of Directors were adopted unanimously, in particular :
- The renewal of four directors whose terms of office had expired: Pierre CALMARD – Chairman of DENTSU France, Agnès LAVAL – Director Adressable TV & Data partnerships at ORANGE, Corinne MREJEN – Managing Director of LES ECHOS LE PARISIEN, Bruno RICARD – Deputy Managing Director of 366
- Ratification of the co-optation of three directors co-opted during the year: Franck FARRUGIA – Co-CEO of OMNICOM MEDIA GROUP, Caroline FONTAINE – General Delegate of AACC, Magali FLORENS – General Director of UDECAM.
Discover the full composition of the Board of Directors
Mobimétrie, the new Out-Of-Home audience measurement audited by CESP
Since 2018, CESP has been supporting Mobimétrie in the roll-out of its new Out-Of-Home audience measurement. The results were made available to the industry a few weeks ago and CESP shared the conclusions of its audit on May 21st.
CESP carried out the audience measurement solution of Cityz Media’s DOOH Malls solution
Between June 2023 and February 2024, CESP audited Cityz Media’s DOOH* indoor audience measurement for malls. This audit report consisted of reviewing the documentation and the implementation of technical tests.
CESP opinion on Vertigo’s changes to the to the CinExpert weekly cinema survey
CESP presented the opinion of its Scientific Committee during a college on the changes made by Vertigo to the methodology of the CinExpert system, the benchmark audience measurement system for the cinema. These changes were considered satisfying by the Scientific Committee. In addition, subscribers opted for the audit of the weekly study, scheduled for the second half of 2024.
CESP has just released the audit report of the EAR > National 2022-2023 study
CESP has made available its second audit of the EAR>National survey to its members, which measures the audience of radio stations at national level. Once again this year, the audit testifies the quality of the measurement implemented by Médiamétrie.
CESP has published the results of the 13th wave of Drive-to-Trust solutions
Following the thirteenth wave of certification, 8 members of Alliance Digitale are now the Drive-to-Trust certified.