CESP notes that the methodology of the system has stabilised, although it still faces measurement difficulties linked to ongoing and growing technological developments in the universe to be studied. The main change is the new establishment survey used to calculate the theoretical figures of Internet users on the various screens, with the launch of the same establishment survey for both television and Internet audience measures.
Category Archives: Audit
CESP has just released the audit report of the EAR>National radio audience measurement
CESP has made its annual audit report available to its members on the EAR>National study, which measures the audience of radio stations at a national level. It highlights that the transition to a passive audience collection method has simplified the execution and processing of the study without compromising its methodology. However, it points out that, strictly speaking, the results from the September-October 2023 wave are no longer strictly comparable with those of previous waves.
Publication of the OneNext 2023 audit report
ACPM OneNext study is the audience study for the press in France. Its aim is to measure and qualify the audience for press brands, integrating all media and all modes of access to content. CESP audit report focuses on the conduct of the study in 2023 and the results published in H1 2024.
CESP carried out the audience measurement solution of Cityz Media’s DOOH Malls solution
Between June 2023 and February 2024, CESP audited Cityz Media’s DOOH* indoor audience measurement for malls. This audit report consisted of reviewing the documentation and the implementation of technical tests.
CESP has just released the audit report of the Mediamat panel and its establishment survey, Home Devices
CESP has made available to its members the 2022 audits of the Mediamat panel and its establishment survey Home Devices. The monitoring of the fieldwork and the analysis of the results testify the good conditions in which the studies were carried out.
Publication of the CinExpert 2022 audit report, the reference audience study of Cinema
The Vertigo Institute carries out the measurement of the cinema audiences at the request of advertising sales houses and CNC (Centre National du cinéma et de l’image animée). This project is divided into two parts, the annual etablishment survey and weekly studies.
These two components were audited for the first time in 2021. In 2022, CESP focused on the establishment survey.
Publication of the first audit report of a contextual targeting solution designed by Qwarry
CESP has audited the Qwarry cookieless semantic marketing solution. With this audit process, the startup wanted to validate the relevance and quality of its technology. At the dawn of a cookieless world, Qwarry plays the card of transparency in the advertising targeting market.
Publication of the first audit of CinExpert, the currency study for measuring cinema audiences
The CinExpert measurement service, conducted by the Vertigo Institute at the request of CNC and advertising sales houses, is the currency study for measuring cinema audiences. It is based on a two-step approach : an annual establishment survey and a weekly study to qualify the profiles of spectators.