Establishment Surveys

As part of the merger of its TV and digital media establishment surveys, Médiamétrie has introduced a single establishment survey since January 2023: the Equipment Barometer (combining the Home Devices and Internet, Telephony and Mobile Services (OUI-TSM) studies).

This new tool allows to track changes in the installed base of equipment (TV, computer, mobile phone, game console, home cinema, connected speakers, etc.) and to determine the profile of people who have access to a TV set and the Internet. It is used to define the universes of Médiamétrie’s currency studies: Médiamat and Global Internet.