Television

Project Director

Patricia SCHULTZ

pschultz@cesp.org
01 40 89 63 71

currency study

CESP continuously monitors Médiamétrie’s Médiamat panel, the currency study for measuring television audiences in France at the national level. It allows for the daily measurement of viewers’ habits minute by minute for each programme broadcast by national channels, and monthly measurement for DTT channels.

FIND OUT MORE ABOUT TV MEASUREMENT

Colleges

Chair of the TV College

Fabrice Mollier

Canal + Brand Solutions Executive Director Deputy

Next college

14 November 2019

Agenda:

  • To be communicated at a later date

Previous
College

10 April 2019

Agenda:

  • Presentation of the summaries of the most recent Médiamat audits and of the Home Devices establishment survey
  • Update of CESP missions on television
  • Discussion of members’ expectations (4-screen, measurements outside the home, targeted TV advertising, advertising effectiveness, etc.)

(members only)