CURRENCY STUDY
In 2021, CESP carried out, for the first time, the audit of the reference study of the Cinema media, CinExpert. This study, carried out, by Vertigo Institute, is used by the advertising sales houses which sell advertising in cinemas. The audience measurement system is composed of an annual etablishment survey and weekly studies in order to define the spectators od the programmed films. This measurement service will be regularly audited by CESP.
(MEMBERS ONLY)
FIND OUT MORE ABOUT THE AUDIT REPORT CINEXPERT
COLLEGES
Next
College
Next College
Wednesday, January 15th 2024 / 10:30 a.m. - 12:00 a.m.
Agenda :
- Presentation of the 2023-2024 audit report of the weekly study of cinema audience measurement
Previous
College
Monday, December 18th 2023
This college was dedicated to the following subjects :
- Background and objective of CESP support
- Review of the methodology and changes made
- Outlook for 2024
(MEMBERS ONLY)
College Cinema for 12.12.21
#auditreport #etablishment survey2022
College Cinema for 12.12.21
#First #auditreport #cinema #CinExpert #Vertigo
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