Activation Reporting General Information Grid

CESP underlines that this document is based on CESP trust in all information shared by each measurement company.

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Updated October 11th, 2019	Adloox	Comscore	Double Verify	Integral Ad Science	Meetrics	Moat Oracle
1) Can your solution be integrated in pre-bid filtering for viewability prediction?	Yes	Yes	Yes	Yes	Yes	Yes
2) Can your solution be integrated in pre-bid filtering for Brand Safety?	Yes	Yes	Yes	Yes	Yes	Yes
3) Can your solution be integrated in pre-bid filtering for invalid traffic?	Yes	Yes	Yes	Yes	Yes	Yes
4) Do you offer pre-bid auction level reporting that helps with ongoing optimization?	Yes	No	Yes	Yes	No	Yes
5) Do you have integration with ad-serving platforms? If yes, what kind of integration and with which ones?	Yes	Yes, Comscore has integration with DFP.	Yes, DoubleVerify has integrations with numerous ad-serving platforms including Adform and Sizmek, that enable seamless activation of their omni-channel measurement tags as well as their blocking/ad swapping capabilities.	Yes, reporting integrations available upon request	No	Yes, available upon request
6) Do you have integration with SSP? If yes, what kind of integration and with which ones?	No	Yes, Comscore has integration with AppNexus	Yes, DoubleVerify has integrations with several leading SSPs including SpotX, MoPub, and InMobi, who use DoubleVerify s pre-bid capabilities for both monitoring and avoidance	Yes, reporting integrations available upon request	No	Yes, available upon request
7) Do you have integration with DSP? If yes, what kind of integration and with which ones?	Yes, with DV360,Appnexus, Adform, TheTradeDesk, Mediamath, WCM, Tubemogul, etc Prebid with appnexus and DV360, measure integration with all	Yes, Comscore has integrations with AdForm, Adikteev, AppNexus, Avid Media, Centro, DataXu, Google DBM, Platform 161, Proclivity, TubeMogul and Turn/Amobee	Yes, DoubleVerify has integrations with several leading DSPs including DV360, The Trade Desk, AppNexus, and Amazon DSP, who use DoubleVerify s pre-bid capabilities for both monitoring and avoidance	Yes, Adelphic, Adform, Amazon DSP, Amobee, AppNexus, Beeswax, Display Video 360, MediaMath, RUN DSP, The Trade Desk, Tabmo DSPs have enabled prebid targeting as a 3rd party add on within their campaign set up Reporting integrations available upon request	Yes, AppNexus, The Trade Desk, Platform 161 Viewability Optimization	Yes, DataXu, Amobee, VideoAmp, Centro, MediaMath, Adobe AdCloud, Amazon, Trade Desk, AppNexus, Beeswax, Adelphic, Avocet, IPinYou
8) Does your client onboarding procedure include documentation provided to the client?	Yes	Yes	Yes	Yes	Yes	Yes
a) If yes, can you specify the comprehensive list of documents sent to your clients?	- Tag integration - Onboarding document - User Interface Guide	The client onboarding documents list will be specific to each client.	DV is full-service (from setup to performance management) and has a robust documentation set to assist Clients.	The client onboarding documents list will be specific to each client.	Onboarding regarding either MRAID specifications or OM SDK specifications	The client onboarding document will be specific to each client and is tailored following series of onboarding sessions
9) What are your standard SLAs?	Adloox does not intend to share this information	vCE: 99.8% Uptime. 24-48 hour data availability. Activation: 12 month uptime is 99.97%. Standard response is 1 business day.	DoubleVerify dedicated team of account managers, sales engineers, analytics and implementation specialists support our clients every step of the way from account activation to campaign optimization. They provide in-depth training on the ins and outs of the platform, ensure streamlined operations and make recommendations that foster campaign performance. DoubleVerify is committed to building trust, and service is at the heart of that.	SLAs vary by client and therefore there are no standard SLAs	Meetrics does not have standard SLAs as SLAs are client-specific	SLAs are available upon request and specific to each integration
10) Do you have a metric that combines viewable, non-fraudulent, in-geo, human & on-target impressions?	Yes (Without demographic reach integrated with viewability metrics)	Yes (demographic reach integrated with viewability metrics)	Yes (demographic reach integrated with viewability metrics)	Yes	Yes (demographic reach integrated with viewability metrics)	Yes (demographic reach integrated with viewability metrics)
11) What is the granularity level for client to customize their report?	20 macros available	vCE reporting is fully customizable to the extent that clients may define the time period reported, evaluated campaign, publisher, placement or URL level detail, even create custom studies in vCE audience that allow them to evaluation performance based on specific targeting strategies or other combinations of inventory. They may also filter reports based on the ad type and rendered platform. This provides an extensive array of report customization and is equally applicable to both web and app.	Customization is allowed down to the placement level.	Campaign level	The whole hierarchy can be customized and even several views on the aggregated data is possible	All Moat clients and their supporting partners have access to the Moat real-time dashboard. Moat's real-time reporting dashboards are configured to the clients specified hierarchy, whether on an agency, client, or campaign level. Reporting can be pulled ad-hoc or on a reoccurring basis but most use the Moat real-time dashboard for all reporting purposes. Viewability, IVT, Brand Safety and Moat Attention Metrics are available in display, video, mobile web and in-app, content, native and now the major social platforms. In every scenario Moat has a real-time dashboard which all clients have access to and can contain domain, URL and impression-level transparency split by Advertiser, Campaign, Line Item, Creative by Site and Placement. Moat can provide API access for a direct data pull and also set up automated reporting. Additionally Moat can also set up restricted logins for publishers and other partners of the agency to directly access the Moat dashboard. Moat can also accommodate custom 3rd party data integrations with DMPs, geo providers, audience verification partners, brand studies, cost data, etc. Clients can export raw data in CSV files, PPTs, PDFs, images, graphs, charts, creative heat maps. Clients can also pull benchmarks by format, device and media type and set up emailed reports. Moat can provide URL and domain-level transparency. Moat Live links can also be created for clients to monitor campaign delivery, creative interactivity, and top level exposure metrics in real-time. Also, the brand and/or agency can set up custom alerts in the Moat UI to receive emails when metrics (including viewability, IVT, and all our metrics) rise, fall, or pass specified thresholds.
12) For how far back a client can access reports on your reporting platform?	At least the current year and previous one	vCE data is available for campaigns going back 15 months. Note that Activation reportings are included in the users programmatic platform.	Placement Level: 540 Days	13 months	Standard: 2 years (if not mentioned otherwise in contract)	Moat sunsets raw event data after 550 days, however aggregate reporting is available indefinitely.

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