Activation / Reporting / Optimization
CESP underlines that this document is based on CESP trust in all information shared by each measurement company.
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You can download the grid you want in Excel format while filtering measurement companies but also the global grid concerning the activation reporting general information in PDF format, with datas from both environments filled.
Web environment
 Updated April 16th, 2021 |  |  |  |  |  |  |
|---|---|---|---|---|---|---|
| 1) Can your solution be integrated in pre-bid filtering for viewability prediction? | Yes | Yes | Yes | Yes | Yes | N/A |
| 2) Can your solution be integrated in pre-bid filtering for Brand Safety? | Yes | Yes | Yes | Yes | Yes | N/A |
| 3) Can your solution be integrated in pre-bid filtering for invalid traffic? | Yes | Yes | Yes | Yes | Yes | Yes |
| 4) Do you offer pre-bid auction level reporting that helps with ongoing optimization? | Yes | Yes | Yes | No | Yes | Yes |
| 5) Do you have integration with ad-serving platforms? If yes, what kind of integration and with which ones? | Yes | Yes, DV has integrations with numerous ad-serving platforms including Adform and Sizmek, that enable seamless activation of their omni-channel measurement tags as well as their blocking/ad swapping capabilities. Moreover DV is in the process of integrating with campaign Manager for a tagless set-up | Yes, reporting integrations available upon request | Yes, Adform: Tagging App for display and video measurement Google: Tagging integration for open measurement | Yes, available upon request | Yes, mostly server to server and mostly alwayss on |
| 6) Do you have integration with SSP? If yes, what kind of integration and with which ones? | Yes (Google AdManager et Prebid.js) | Yes, DV has integrations with several leading SSPs including SpotX, MoPub, and InMobi, who use DV’s pre-bid capabilities for both monitoring and avoidance | Yes, reporting integrations available upon request | No | Yes, available upon request | Yes, Most leading SSPs are using Human in Pre-bid on 100% of the inventary (full list upon request) |
| 7) Do you have integration with DSP? If yes, what kind of integration and with which ones? | Yes, with DV360,Appnexus, Adform, TheTradeDesk, Mediamath, WCM, Tubemogul, etc… Prebid with appnexus and DV360, measure integration with all | Yes, DV has integrations with leading DSPs including DV360, The Trade Desk, Xandr/AppNexus, Mediamath, Oath, Adobe, Tabmo, and Amazon DSP, who use DV ’s pre-bid capabilities for both monitoring and avoidance | Yes, Adelphic, Adform, TubeMogul, Amazon DSP, Amobee, AppNexus, Beeswax, DataXu, FKA DBM, IPinYou, MediaMath, Verizon Media Group, RUN DSP, Sizmek, The Trade Desk, Tabmo, YuMe, Taptica DSPs have enabled prebid targeting as a 3rd party add on within their campaign set up Reporting integrations available upon request | Yes, Xandr, The Trade Desk, Platform161 | Yes, DataXu, Amobee, VideoAmp, Centro, MediaMath, Adobe AdCloud, Amazon, Trade Desk, AppNexus, Beeswax, Adelphic, Avocet, IPinYou | Yes, Most leading DSPs are using Human in Pre-bid on 100% of the inventary (full list upon request) |
| 8) Does your client onboarding procedure include documentation provided to the client? | Yes | Yes, DV is full-service (from setup to performance management) and has a robust documentation set to assist Client | Yes | Yes | Yes | Yes, Documentation under NDA |
| a) If yes, can you specify the comprehensive list of documents sent to your clients? | - Tag integration - Onboarding document - User Interface Guide | Yes | The client onboarding documents list will be specific to each client. | Client onboarding documents are specific to each client depending on the scope of the measurement and the technical setup on the client's side. | The client onboarding document will be specific to each client and is tailored following series of onboarding sessions | Mostly in S2S and specific to every client |
| 9) What are your standard SLAs? | Adloox does not intend to share this information | DV dedicated team of account managers, sales engineers, analytics and implementation specialists support their clients every step of the way – from account activation to campaign optimization. They provide in-depth training on the ins and outs of the platform, ensure streamlined operations and make recommendations that foster campaign performance. DV is committed to building trust, and service is at the heart of that. | SLAs vary by client and therefore there are no standard SLAs | Meetrics does not have standard SLAs as SLAs are client-specific | SLAs are available upon request and specific to each integration | SLAs are available upon request and specific to each integration |
| 10) Do you have a metric that combines viewable, non-fraudulent, in-geo, human & on-target impressions? | Yes (Without demographic reach integrated with viewability metrics) | Yes, demographic reach integrated with viewability, Fraud & SIVT-Free and Authentic (Fraud & SIVT-Free, Brand Safe, In-Geo) | Yes | No | Yes, Moat has recently released a metric "Valid, Viewable & Brand Safe". This metric determines if an impression was delivered to a human, was viewable, and was brand safe. | N/A |
| 11) What is the granularity level for client to customize their report? | 20 macros available | Customization is allowed down to the placement/site/app level. | Campaign level | Hierarchy in Meetrics real-time dashboard and reports can be configured completely according to the client's needs down to domain information | All Moat clients and their supporting partners have access to the Moat real-time dashboard. Moat's real-time reporting dashboards are configured to the client’s specified hierarchy, whether on an agency, client, or campaign level. Reporting can be pulled ad-hoc or on a reoccurring basis but most use the Moat real-time dashboard for all reporting purposes. Viewability, IVT, Brand Safety and Moat Attention Metrics are available in display, video, mobile web and in-app, content, native and now the major social platforms. In every scenario Moat has a real-time dashboard which all clients have access to and can contain domain, URL and impression-level transparency split by Advertiser, Campaign, Line Item, Creative by Site and Placement. Moat can provide API access for a direct data pull and also set up automated reporting. Additionally Moat can also set up restricted logins for publishers and other partners of the agency to directly access the Moat dashboard. Moat can also accommodate custom 3rd party data integrations with DMPs, geo providers, audience verification partners, brand studies, cost data, etc. | The HUMAN Dashboard and API enables analysis of aggregate trends, custom reporting, and visualizations. • Share Functionality • Unlimited Downloads • Reporting API Access • Real Time • Alert buttons • Snowflake Integration • Schedule Reports • Strong granularity by UTM, IVT categories… • For Desktop ,Mobile, CTV. Other… |
| 12) For how far back a client can access reports on your reporting platform? | At least the current year and previous one | 540 Days | 13 months | Standard: 2 years (if not specified otherwise in the contract) | Moat sunsets raw event data after 550 days, however aggregate reporting is available indefinitely. | 1 year on automatic access and undifinitely on case by caseand depending on local data regulation |
In-app environment
Updated April 16th, 2021 | | | | | | |
|---|---|---|---|---|---|---|
| 1) Can your solution be integrated in pre-bid filtering for viewability prediction? | Yes | Yes | Yes | Yes | Yes, For in-app inventory, we can crawl and categorize the app based on the App Store/Google Play Store description only. | N/A |
| 2) Can your solution be integrated in pre-bid filtering for Brand Safety? | Yes | Yes | Yes | Yes | Yes, For in-app inventory, we can crawl and categorize the app based on the App Store/Google Play Store description only. | N/A |
| 3) Can your solution be integrated in pre-bid filtering for invalid traffic? | Yes | Yes | Yes | Yes | Yes, For in-app inventory, we can crawl and categorize the app based on the App Store/Google Play Store description only. | Yes |
| 4) Do you offer pre-bid auction level reporting that helps with ongoing optimization? | Yes | Yes | Yes | No | Yes | Yes |
| 5) Do you have integration with ad-serving platforms? If yes, what kind of integration and with which ones? | Yes | Yes, DV has integrations with numerous ad-serving platforms including Adform and Sizmek, that enable seamless activation of their omni-channel measurement tags as well as their blocking/ad swapping capabilities. Moreover DV is in the process of integrating with campaign Manager for a tagless set-up | Yes, reporting integrations available upon request | Yes, Adform: Tagging App for display and video measurement Google: Tagging integration for open measurement | Yes, available upon request | Yes, mostly server to server and mostly alwayss on |
| 6) Do you have integration with SSP? If yes, what kind of integration and with which ones? | Yes (Google AdManager et Prebid.js) | Yes, DV has integrations with several leading SSPs including SpotX, MoPub, and InMobi, who use DV’s pre-bid capabilities for both monitoring and avoidance | Yes, reporting integrations available upon request | No | Yes, available upon request | Yes, Most leading SSPs are using Human in Pre-bid on 100% of the inventary (full list upon request) |
| 7) Do you have integration with DSP? If yes, what kind of integration and with which ones? | Yes, with DV360,Appnexus, Adform, TheTradeDesk, Mediamath, WCM, Tubemogul, etc… Prebid with appnexus and DV360, measure integration with all | Yes, DV has integrations with leading DSPs including DV360, The Trade Desk, Xandr/AppNexus, Mediamath, Oath, Adobe, Tabmo, and Amazon DSP, who use DV’s pre-bid capabilities for both monitoring and avoidance | Yes, Adelphic, Adform, Amazon DSP, Amobee, AppNexus, Beeswax, Display Video 360, MediaMath, RUN DSP, The Trade Desk, Tabmo DSPs have enabled prebid targeting as a 3rd party add on within their campaign set up Reporting integrations available upon request | Yes, Xandr, The Trade Desk, Platform161 | Yes, DataXu, Amobee, VideoAmp, Centro, MediaMath, Adobe AdCloud, Amazon, Trade Desk, AppNexus, Beeswax, Adelphic, Avocet, IPinYou | Yes, Most leading DSPs are using Human in Pre-bid on 100% of the inventary (full list upon request) |
| 8) Does your client onboarding procedure include documentation provided to the client? | Yes | Yes, DV is full-service (from setup to performance management) and has a robust documentation set to assist Clients. | Yes | Yes | Yes | Yes, Documentation under NDA |
| a) If yes, can you specify the comprehensive list of documents sent to your clients? | - Tag integration - Onboarding document - User Interface Guide | Yes | The client onboarding documents list will be specific to each client. | Client onboarding documents are specific to each client depending on the scope of the measurement and the technical setup on the client's side. | The client onboarding document will be specific to each client and is tailored following series of onboarding sessions | Mostly in S2S and specific to every client |
| 9) What are your standard SLAs? | Adloox does not intend to share this information | DV dedicated team of account managers, sales engineers, analytics and implementation specialists support their clients every step of the way – from account activation to campaign optimization. They provide in-depth training on the ins and outs of the platform, ensure streamlined operations and make recommendations that foster campaign performance. DV is committed to building trust, and service is at the heart of that. | SLAs vary by client and therefore there are no standard SLAs | Meetrics does not have standard SLAs as SLAs are client-specific | SLAs are available upon request and specific to each integration | SLAs are available upon request and specific to each integration |
| 10) Do you have a metric that combines viewable, non-fraudulent, in-geo, human & on-target impressions? | Yes (Without demographic reach integrated with viewability metrics) | Yes, demographic reach integrated with viewability, Fraud & SIVT-Free and Authentic (Fraud & SIVT-Free, Brand Safe, In-Geo) | Yes | No | Yes, Moat has recently released a metric "Valid, Viewable & Brand Safe". This metric determines if an impression was delivered to a human, was viewable, and was brand safe. | N/A |
| 11) What is the granularity level for client to customize their report? | 20 macros available | Customization is allowed down to the placement/site/app level. | Campaign level | Hierarchy in Meetrics real-time dashboard and reports can be configured completely according to the client's needs down to domain information | All Moat clients and their supporting partners have access to the Moat real-time dashboard. Moat's real-time reporting dashboards are configured to the client’s specified hierarchy, whether on an agency, client, or campaign level. Reporting can be pulled ad-hoc or on a reoccurring basis but most use the Moat real-time dashboard for all reporting purposes. Viewability, IVT, Brand Safety and Moat Attention Metrics are available in display, video, mobile web and in-app, content, native and now the major social platforms. In every scenario Moat has a real-time dashboard which all clients have access to and can contain domain, URL and impression-level transparency split by Advertiser, Campaign, Line Item, Creative by Site and Placement. Moat can provide API access for a direct data pull and also set up automated reporting. Additionally Moat can also set up restricted logins for publishers and other partners of the agency to directly access the Moat dashboard. Moat can also accommodate custom 3rd party data integrations with DMPs, geo providers, audience verification partners, brand studies, cost data, etc. Clients can export raw data in CSV files, PPTs, PDFs, images, graphs, charts, creative heat maps. Clients can also pull benchmarks by format, device and media type and set up emailed reports. Moat can provide URL and domain-level transparency. Moat Live links can also be created for clients to monitor campaign delivery, creative interactivity, and top level exposure metrics in real-time. Also, the brand and/or agency can set up custom alerts in the Moat UI to receive emails when metrics (including viewability, IVT, and all our metrics) rise, fall, or pass specified thresholds. | The HUMAN Dashboard and API enables analysis of aggregate trends, custom reporting, and visualizations. • Share Functionality • Unlimited Downloads • Reporting API Access • Real Time • Alert buttons • Snowflake Integration • Schedule Reports • Strong granularity by UTM, IVT categories… • For Desktop ,Mobile, CTV. Other… |
| 12) For how far back a client can access reports on your reporting platform? | At least the current year and previous one | 540 Days | 13 months | Standard: 2 years (if not specified otherwise in the contract) | Moat sunsets raw event data after 550 days, however aggregate reporting is available indefinitely. | 1 year on automatic access and undifinitely on case by caseand depending on local data regulation |
Company profile
Updated April 16th, 2021 | | | | | | |
|---|---|---|---|---|---|---|
| What is the location of your headquarters? | 40 rue du Louvre 75001 Paris | 233 Spring Street, New York, NY 10013, USA | New York, United States | Berlin, Germany | New York, United States | New York, United States |
| Do you have a local office? | Yes | Yes | Yes | Yes | Yes, Paris : Colombes Oracle France Building | Yes |
| Do you have a dedicated French speaking support team for specific topics / issues about viewability measurement, brand safety and invalid traffic? If yes, how many people? | Yes, 20 people | Currently 15 people French speaking employees are dedicated to the French market with plans for additional hires before the end of '21 | Yes, IAS has a French speaking office that works directly with clients to address their questions/concerns engaging other functions of IAS as needed. A team of 25 people based in France. | Yes, two in Paris, two in Berlin | Yes, 16 people | 9+ French Native |
| How do you ensure that your company is GDPR compliant? | https://www.adloox.com/en/disclaimer | DoubleVerify is fully GDPR compliant; more information on the DoubleVerify privacy practices and data processing activities can be found by visiting www.doubleverify.com/privacy/. | IAS is compliant with GDPR as of May 25, 2018. Compliance with GDPR, eprivacy and other privacy legislation is managed by the IAS Global Compliance Officer. | https://www.meetrics.com/en/data-privacy/ | Our measurement and context business remain cookie free technologies, any IP data we collect is for our IVT detection, all IPs are hashed. | Specific HUMAN GDPR legal team |
| How long do you keep the measurement data for? | 13 months | Daily aggregate data, utilized in reporting processes, is maintained for a period greater than one year, consistent with MRC guidance. | 13 months after client termination to comply with industry requirements | Raw data for one year, aggreagated data for two years | 365 days for raw logs, aggregated counts indefinitely | 1 year + depending on local data regulation and clients rules |
| Where are your Datacenters located? | France for EEUU traffic, US and Asia | DoubleVerify datacenters are located in the US, Europe, and Asia | there is a data center located in EMEA For up to date information regarding our adherence to privacy regulations (i.e. GDPR, CCPA), please see https://integralads.com/ias-data-protection-portal/ | Germany | Oracle uses servers both within the EU/EEA and in non-EU/EEA countries to provide the Moat services | Europe, USA, Asia |