On September 28th and 29th, CESP will be present at the 11th edition of Printemps des études, the major annual event for market research and insights professionals. As an institutional partner, CESP is co-organizing with Adetem, AFM (French Marketing Association), ESOMAR, IREP, Syntec Conseil and the Union des marques the conference ” When AI goes wild! The challenges of organisation, training and transforming methods: opportunities and limits of generative AI in the world of research “, to be held at the Palais des Congrès, Porte Maillot, Paris. These 2 days will be punctuated by exhibitions, testimonials and feedback.