CESP Academy
The aim of CESP Academy training courses is to share with you the expertise of CESP on the studies and solutions which are at the heart of advertising transactions.
An operational orientation to offer concrete benefits to participants
An interactive teaching method and groups limited to 8 partcipants to foster discussions
Trainers are CESP staff, experts in their field
88% of trainees are satisfied
97% think it’s useful for their job
4 training courses focused on the heart of CESP expertise :
PANORAMA OF AUDIENCE MEASUREMENTS
Develop a knowledge of the different media audience measurements in France (Mediamat, Internet Global, OneNext, EAR, Mobimétrie…), in order to better use them.
INNOVATIONS IN AUDIENCE MEASUREMENT
To share the evolution of audience measurement for the different media in France and internationally (passive measurement, cross-media, modeling with external data …), in order to better understand the challenges and to participate in the market debates.
ADVERIFICATION
Understand the measurement of viewability, invalid traffic and brand safety, in order to interpret the results and discuss effectively between stakeholders.
MARKETING MIX MODELING
Understand the methodological of a Marketing Mix Modeling solution in order to be effectively involved in the implementation of the project and to analyze the conclusions for a wise decision making.
PRICES
Members | Non-members | |
|---|---|---|
10 training package | 5000 € | 6300 € |
5 training package | 3000 € | 3800 € |
3 training package | 2000 € | 2500 € |
Single course | 800 € | 1000 € |
Quote on demand for in-house training course |
DATES IN 2024
Panorama of audience measurement
2024
December 4th
2025
March 20th & December 11th
Adverification
2024
March 21th
2025
March 26th
Marketing Mix Modelling
2024
October 18th
2025
March 14th & September 26th
Innovations in audience
measurement
2024
December 10th
2025
April 3rd & December 9th
Other training courses offered by Media Institute might be of interest to you:
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