CESP international activity
CESP has worked with more than 20 media industries across the world through regular media measurement system audits and consulting missions. Our team, supported by CESP Scientific Committee experts, brings actionable recommendations to ensure the alignment of the media audience measurement with international standards. CESP supports media industries at each step of the media measurement system lifecycle : the tender phase to select the most appropriate measurement solution, the Go live audit to ensure the alignment of a new media measurement system with international guidelines, regular audit and consulting missions for the evaluation of innovations (multiscreen measurement, integration of return path data…).
CESP has been providing auditing and consultancy services internationally for 25 years. It has already been commissioned in more than 25 countries in Europe, Asia, the Middle East and Africa.
CESP is often solicited abroad for its expertise in research into media audience measurements and in developing new techniques and new tools.
CESP began operating abroad in eastern European countries, including Poland, Ukraine and Russia.
Five years ago, CESP expanded its operations to Africa and the Middle East and has conducted missions in South Africa, Saudi Arabia and Morocco. It has also been active in Asia, having been involved in studies in India, Singapore and the Philippines.
Find out more about projects conducted in a selection of countries
comScore’s vCE and Nielsen’s DAR – Audit of audience measurement solutions for internet advertising campaigns
Media industry expectations:
Transparency of methodologies
Evaluation of solutions
Audit protocol:
Evaluation of the various methodological steps involved in the solutions
Testing of technologies
Benefits for the industry:
Transparent evaluation of the benefits and limitations of the 2 approaches
Roadmap for methodological improvements
Consultancy on the management of the panel
Media industry expectations:
Evaluation of the performance of panel management
Benchmarking with the audience measurement systems of other countries
Protocol:
Evaluation of each component of panel management
Comparison with how panel management is organised in other countries
Benefits for the industry:
Confirmation that panel management is performing well
Precise recommendations based on practices in other countries
Advice to assist with a call for tenders for an audience measurement system
Media industry expectations:
Assistance with selecting the next operator for measuring TV audiences
Assistance protocol:
Assistance with drafting the methodological and technical specifications
Evaluation of operator bids
Assistance with negotiating the contractual clauses relating to service quality
Multi-screen audience measurement – Launch audit
Media industry expectations:
Consultancy on multi-screen audience measurement
Guaranteeing the reliability of the results
Audit protocol:
Audit of the technical solution and the initial results
Testing of the new technology deployed
Benefits for the industry:
Confirmation of the overall reliability of the approach
Operational recommendations for forthcoming developments in smartphone audience measurements
Regular audit
Media industry expectations:
Annual evaluation of the system for measuring the audiences of TV schedules and videos that are accessible via several screens
Audit protocol:
3-year auditing programme focusing on the various components of the system for measuring multi-screen audiences
Benefits for the industry:
Acceptance of the new system by the media industry
Process of ongoing innovation
Comprehensive audit
Media industry expectations:
Evaluation of the TV audience measurement system midway through the contract with the operator
Transparent reporting on the methodology in place
Audit protocol:
Evaluation of the methodology and rolling out of the establishment survey
Evaluation of the panel characteristics and visits to 50 households
Benefits for the industry:
Description and comprehensive evaluation of the TV audience measurement system
Avenues for operational improvements
ASSISTANCE AND INITIATIVES
CESP currently assists industry partners in more than 20 countries on a regular basis.
In addition to its international activities, CESP is very active in the advertising and communications domains and has numerous initiatives on the go around the world.
CESP is a founding member of I-JIC, the body through which CESP develops its international partnerships with flagship institutions.
CESP is a founding member of EMRO (European Media Research Organization), whose role is to promote exchanges between institutions and organisations involved in audience measurement and audience measurement research.
I-COM is an annual conference devoted to data and digital. CESP takes part in private meetings between JIC and MRC among others to discuss the current challenges being faced by the industry such as the measurement of video audiences and cross-media comparisons. It also presents new initiatives in the French market at the plenary session. Digital Ad Trust was presented for the first time abroad at the I-COM conference.
Every year CESP takes part in the international conference devoted to television and radio. Find the presentations from the last 3 years: put a link to the Budapest videos on AIP, the Nice presentation on Russia and the Athens presentation on Digital Ad Trust.
CESP takes part in this pan-African media conference. Link to the presentation is already on the website: http://www.cesp.org/fr/pied/publications
CESP was involved in drafting the most recent edition of the GGTAM (Global Guidelines for Television Audience Measurement), a set of international radio and television guidelines sponsored and published by the European Union which sets out a series of recommendations on measuring TV and radio audiences. These guidelines are currently in the process of being updated.
