Lab CESP

CESP Lab

CESP Lab is a forum focused on scientific topics. You can navigate around publications, online tools and check the Scientific Committees schedule.

Articles

Scientific Committee and CESP Data Science team publish articles to shed light on technical aspects of audience measurement and data analysis.

Online tools

CESP website offers its visitors online tools. The interactive UI leads you towards technical concepts about audience measurment and advertising efficiency.

Benchmarks

Benchmarks built by CESP enlight the pros and cons of a group of market solutions according to a rigorous and scientific process.

Scientific Committee

The Scientific Committee is the symbol and ultimate guarantor of the quality of CESP audits and publications in France and abroad. A space for discussiong and evaluating the quality of audience measurements.

Committee members

Plenary Scientific Committee
Concertation EAR>National : Analysis of atypical radio values and focus Mediamat
Plenary Scientific Committee
Cinema audit report presentation
Plenary Scientific Committee
Mediamat audit report presentation
Plenary Scientific Committee
Cinema audit report concertation Mediamat audit report concertation
Plenary Scientific Committee
EAR>Insights concertation
October 1st, 2024
October 22th, 2024
November 19th, 2024
December 10th, 2024
December 17th, 2024

Data Science Director

Olivier HAYS

ohays@cesp.org
+ 33 6 47 81 37 32